Um, well it's hard to say exactly what I did.
I use humour when talking about my interests, things I've done and aspirations. Gave examples of stuff I like to do and see, like certain plays, or books.
I look HAPPY and confident in my photo's.
I didn't say what I"m looking for, nor did I list my likes and dislikes. I didn't 'ask' for an honest, respectful etc etc bloke. I didn't talk about my family, I talked about me. I described what I like to do, painted a picture of a scenario - "Work is important but so is other stuff, like Sunday morning breakfast in a cafe overlooking the sea, with the windows all steamed up".
My headline depicts who I think I am "somewhere between Mae West and Shirley Temple" (sassy, but girlie too and I have long curly hair).
That's what the blokes have responded to. In their droves, I have to say. Somehow this time I got it right.