Plus, I am interested in the Olympics beyond the male swimmers. 
So am I...I mean there's the male divers, and the male cyclists and the male rowers etc etc 

Seriously though, I have actually found myself enjoying some of the sports that have been shown, not just the participants. I've seen the equestrian events, cycling, swimming, diving, sailing, rowing, canoeing(sp) (the sprints, not the white water one, which I only caught about 20mins of), and archery. I've never watched an Olympics before and don't think I'd have bothered with this one if it wasn't for the olympic channels but having them has given me the chance to watch, and discover that I enjoy, some sports.
I used to watch F1 until they swapped to itv, which ruined it.
I'll never like football though. I've tried watching it in the past so I could say I'd given it a chance and came to the conclusion that I'll only ever watch it if I ever suffer from insomnia 
