While I absolutely sympathise with your anti-marketing sentiment and understand that you don't want to lie to your children, I think you are running the risk of replacing one problem with another.
I think if your DD is the only one she knows who didn't get Father Christmas you run the risk of her not understanding your reasons and simply hating you for it / seeing you as the meanest parents ever! I know certainly in my "it's not fair" teenage mindset I would have seen that as more "proof" that my parents hated me (they don't, but that wasn't obvious to me at the time).
It's up to you to make your own Christmas traditions for your family.
So, if you do the santa thing, you don't actually need to do the coercive bit unless you want to. If you don't want lots of useless tat, don't buy any! You also don't actually need to lie about Santa unless you want to.
In your shoes what I would do the Santa thing, but not invest too much in the lie. Make it a game instead, so DD knows you're pretending to be Father Christmas.
FWIW I don't remember ever believing in Santa - I knew it was my mum and dad from a very young age. But I carried on getting stockings until I had kids!
Children love make-believe, even when they know it's not real. I loved Father Christmas and getting stocking presents even though I knew he didn't exist. And I didn't run around bursting other children's bubbles (as far as I remember!)
A small stocking (a satsuma, a couple of toys) from mummy and daddy playing the "father Christmas" game won't hurt.
Alternatively if you hate it so much, make up your own tradition involving little presents instead, but to opt our completely for the reasons you give is asking for trouble IMO!
If you hate the Coca Cola Santa why not do some research on what the traditions were before their ad campaign (St Nick, etc) and use those instead?
And anyway, how will you get those precious few more minutes in bed on Christmas morning when your DD is older when she's woken up at 5am all excited about Christmas, if she doesn't have a stocking to delay her jumping on you?! "Father Christmas" always brought us lego, which we built before waking our parents, I'm sure it was to help keep us occupied for a few more minutes! 