OK, so I don't have any proper evidence to back this up (so don't post I hear you say, oh well, I bet there is some, so I will!) but I gather that increasingly young women aren't feminists and don't believe there's any need for a feminist movement of any kind. They think all the battles have been won. I know for sure they haven't but WHY do they think this? And why would anyone NOT be a feminist? If you're not, why not? I know this conversation has been had before on mn but I'm still interested.
I agree with Janice Turner about New Woman mag rebranding itself because young women don't like the word 'woman' fgs, this is an example of the sort of thing I mean.