URGENT! Asda have signed up to our Let Girls Be Girls campaign - and would like to consult you quickly!

[HelenMumsnet]

Hello.

As we hope you've already seen, George at Asda were one of the first clothing ranges to sign up to our Let Girls Be Girls campaign.

And now they've phoned us to ask for our help.

The press (who are all over this story today) have contacted Asda to point out that they're selling this T-shirt for girls.

Asda would love to know whether Mumsnetters think it's OK or not.

They say that, as they've signed up to Let Girls Be Girls, they'll take action if we have a negative reaction to the T-shirt.

Please post your comments ASAP - Asda are biting their nails...

I have to say I don't love it, but I don't hate it either

I do find it amusing that NO-ONE on MN buys slogan t-shirts- obviously some people do as they sell, and I admit I do

DS has tshirts that declare him as handsome, and one from Primark with a 'to-do' list on it eg find worms, get dirty etc etc that he loves, as well as cheeky monkey ones and lots of others and he loves them all

I cant see how referring to a 5 year old as gorgeous, handsome, cheeky or mischievous sexualises them or offends anyone, and judging on the amount sold I know I am not the only parent buying slogan tshirts!!!
My DS doesnt like plain t-shirts and likes to chose what character to wear or what words to have on his top, and thats fine by me
I guess I am just not middle class enough for MN

dreamteamgirl - we have characters on t-shirts too, Little Miss Sunshine, Minnie Mouse, Peppa Pig etc. Anything to pursuade them to get dressed in the morning.....

That sounds a bit disingenuous,DreamTeamGirl - there are slogans, and there are unacceptable slogans. My dds have had some great t shirts with slogans on - but none that include sexist or age-inapporopriate words.

Does it moneysaver?
I was just amazed by post after post saying 'I NEVER buy slogan tshirts!'
Along with multiple 'chav' comments I was starting feeling distinctly NON cognescenti !!

And begining to think that I was the only person letting my DS choose between Spiderman, cheeky monkey and 'who are you calling a muppet?' tomorrow

Yes, it does. Mostly the comments have been about particular slogans. If he was a girl, your child would not have the choice of wearing a Spiderman t-shirt tomorrow because as far as I know they're not normally sold as "girls'" t-shirts.

its shit

Not inappropriate, but certainly naff, tacky and ugly. No way would by DDs be wearing it.

My DD would probably have liked that to-do list when she was younger. She might not want it now at 11 though she still does find worms and get dirty.

Oh dear poor asda, they try to do the right thing and get told they are tacky

At least they are trying to do the right thing, and for what its worth I don't think the outfit is remotely sexy!

Poor ASDA? we're saving them a fortune in market research!

Yes, sorry Asda marketing people, don't wish to be rude but really, look at it!

pmsl! Asda while you're at it please check your baby food isle I'll be checking it for advertising violations tommorrow

It is truly vile tho, trouble is dd would read the slogan and beg for it and its horrible!

Only read the OP.

No slogans, please.

Just don't carry tatt that sexualises children, male or female, and that includes merchandise besides clothes - Playboy bedlinens aimed at girls, posters, etc. Put lad's mags and such ilk on the top shelf behind a counter and make 'em ask for it and show ID, just like the fags and booze.

My two girls are gorgeous because they are little children, just like their brother and each of the other billions of others who are children just like them.

generally wot cakeywakey said on page 1 (the exception is that some slogans are OK) it over states the importance of looks for small children

oh and it's a naff outfit

so are Asda going to pull it?

Hello again.

This is just in from Asda:

"First and foremost, thanks to all of you for taking the time to send us your feedback. It's been really interesting and enlightening to read all of your comments. Not only have you given us some extremely helpful feedback on the product in question, but you've also shared your thoughts on the ranges we sell across kidswear at George.

"Your comments will help our design teams when we pick new ranges. Taking on board your thoughts and suggestions on what you'd like to see on sale in our stores is a fantastic way to ensure we're giving both you and your kids clothes you'll love.

"Your feedback on the George T-shirt and skirt set has been invaluable in helping us reach a decision. Overall, we think most of you were telling us that whilst the T-shirt was not inappropriate for kids, it wasn't necessarily your cup of tea.

"Our priority is always that we understand your concerns, especially when you think something is inappropriate or in bad taste, and we think the overall conclusion here was that although you aren't all huge fans of slogan tees, this wasn't a product that caused any great offence.

"We've therefore taken the decision to keep the T-shirt and skirt outfit on sale in our stores.

"Once again, thanks for all of your feedback. It's good to get it straight from the horse's mouth."

Well I think that's fair enough.

Childless 20-somethings obv designing silly mini-adult outfits for kids, probably made by other children in some third world country, and treated as disposable fashion here.

Well, it confirms what I think about the Wall-Mart brand.

They ask, but they don't ask, IYSWIM.

Boffin Mum, couldn't agree more!

Those of you that dislike slogans is it just offensive slogans you dislike or all slogans? For example when out shopping this week the ones I can remember were one with "Where the wild things are" and wild animals on it, one with an igloo with "stay cool", one with a donut with "go nuts" and one with a slice of pizza with "big slice", one with a picture of a pelican on it and "pelican" underneath and one with a picture of an iguana on it and "iguana" underneath. Do you like the sound of any of those?

I think slogans are bizarre full stop and whilst the ones nappyaddict has mentioned are not offensive, I don't really understand why anyone likes them on clothes. I am happy with stripes/spots/pictures etc, but slogans are bizarre.

BoffinMum - I do think that actually there is an element of Asda designing what their customers want. Mumsnetters in general don't like the T shirt in question, but the general public are buying it - that is just a fact. Plenty of people like the T shirt so Asda are catering for that particular market. I have bought Asda clothes for my DS but not my DD.

But when it comes to sale time, as another poster said, these are all left on the rack and the more classic stuff has been sold.

Market forces.

Nappy - I like the ones you've described. I don't like the ones with slogans that perpetuate the whole girls = emphasis on appearance, boys = emphasis on noise type thing.

They're obviously being bought by customers, otherwise no shop would stock them. There are certainly parents in this town who quite happily stuff their weans into "100% gorgeous" type t-shirts - usually the same parents who think FCUK t-shirts are the epitome of cool.

ASDA - basically we don't like words, numbers or graffiti on clothes. The only exception for me is this

Is this the time to 'fess up to DS2 having a t-shirt with Bermuda Shorty on it? I wrestled with my conscience for a long time over it, and thought buggar it - MN will never know

I don't like any slogans, so I would avoid the 'wild things', 'pelicans' and so on. I like stripes and spots, but I just don't like things written on clothes (either for myself or the DCs). It's v annoying that only Boden seems to realise this: they have some tacky slogans too, but lots of plain things to make up for it!