URGENT! Asda have signed up to our Let Girls Be Girls campaign - and would like to consult you quickly!

[HelenMumsnet]

Hello.

As we hope you've already seen, George at Asda were one of the first clothing ranges to sign up to our Let Girls Be Girls campaign.

And now they've phoned us to ask for our help.

The press (who are all over this story today) have contacted Asda to point out that they're selling this T-shirt for girls.

Asda would love to know whether Mumsnetters think it's OK or not.

They say that, as they've signed up to Let Girls Be Girls, they'll take action if we have a negative reaction to the T-shirt.

Please post your comments ASAP - Asda are biting their nails...

if they're reading this though then tell them theyll make a fortune by just producing nice quality plain long-sleeved and short-sleeved t-shirts - the kind that goes with other things - not everything needs to be overly designed and sloganned and hearted and flowered

DD has had a top with just the word "gorgeous" across the front (along with ones from the same range which said "sparkle" and "laughter").

I don't like this Asda version but that's because it's brash and ugly, not for any other reason.

s'ok, not something I'd buy but not actually offensive.

and nice trousers for little girls without pink on would be much appreciated
and without the strangler belts I've had to confiscate

Agree that it's horrible, but not overtly sexual - in that the understatement might be that there are all those better adjectives to describe her that are listed below.

It's not offensive but it's not very nice. I used to buy a lot of girls clothes at Asda, but the quality and styles lately are shite. Why can't someone just do good priced basics? Not everything has to have a slogan/sparkles/Hannah Montanna on it.

I don't think it is necessarily inappropriate - there is no sexual conotation imo, but it is a horrible outfit and no way would I buy it for my DDs.

Good on Asda for asking though

x-posted

Oh god YES activate. Why is it that the boys T shirts (everywhere, not just asda) are always a much better weight of cotton than the girls ones? Why are the girls Ts always so horribly skimpy? Why do they hardly ever seem to have practical items like trackie bottoms for girls nowadays (they used to). Why so many wretched minnie mice and HSM which a lot of girls won't be seen dead in?

oh and small girls should not be in hipster trousers - please make sure on toddlers the waistband is over the nappy and on small girls you don't see their bum crack whenever they sit on the floor (small girls sit on the floor a lot)

I also buy boys ranges for DD, but having 3 DSs I don't find that appealing

Not sexy, just crappy. I wouldn't buy it for my DD or for anyone. Why not have just a pretty plain t-shirt or collared shirt?

Borderline. Not sexualising, but does imply that the wearer is an object, rather than an individual.

OTOH, most of the MmeLindt would, on that sort of shirt, suggest an undertext of "not just a pretty face", which is also a bit demeaning.

I come down on the side of tacky but not sexual.

Don't like slogan t-shirts per se, but I don't think it is sexualising.

What MdmeLndt says.

And personally I think boys' clothes can be nearly as bad, "trouble" "muddy" "noisy" "dirty" hate all of that.

my dd wears boy jeans.

don't like it
what would be wrong with just the spots?
I think it's at the milder end of spectrum in terms of "sexualising" children, but to me fixation on looks is still a part (cause and symptom) of it.

no naff t shrits for boys with crap like " tlak to the hand on"

Thumbs down from me, it is fugly as hell.. And has a slogan, based on looks. But not sexual.

this oen from Marks is shit

I don't think its sexualising either just horrid.

Not particularly sexualising but tacky and naff. Yep - lose it Asda - it'll be excellent PR for you. ;)

so what are you going to put in your press release response then asda??

'mumsnet voted fugly not sexual'

BTW - Great to see Asda are takng this undertaking so seriously.

AIBU to a bit at being the first to reply to Helen's urgent?

I think that deserves a prize