URGENT! Asda have signed up to our Let Girls Be Girls campaign - and would like to consult you quickly!

[HelenMumsnet]

Hello.

As we hope you've already seen, George at Asda were one of the first clothing ranges to sign up to our Let Girls Be Girls campaign.

And now they've phoned us to ask for our help.

The press (who are all over this story today) have contacted Asda to point out that they're selling this T-shirt for girls.

Asda would love to know whether Mumsnetters think it's OK or not.

They say that, as they've signed up to Let Girls Be Girls, they'll take action if we have a negative reaction to the T-shirt.

Please post your comments ASAP - Asda are biting their nails...

Not ok at all.

Too much of this, IMO. It's the same way grown women are commonly targeted at the moment too ('Gorgeous' bags from Boots / 'Your feet look gorgeous' from New Look) so there is a link to self-presentation / glamour which I don't like.

PrettyCandles
I don't really like any tshirt slogans that reduce a child to one character trait. We are not one dimensional.

My DS could do with one that says

"Right now I am lovely, sensible and funny but wait around two minutes and I might do something really daft"

but that is not really very catchy, is it?

As to the Future Brain Surgeon one, there was a trend for baby tshirts in Germany with the slogan "Abi 2028" which means the year that the child should pass his A-levels (Abitur). Seriously PFB SmugMummySyndrome.

it just hideous but not sexualising

Perhaps I am overthinking, but if gorgeous is an understatement, what word would you use to describe the wearer? Because some of the alternatives to gorgeous stray into sexulaised language. Having thought about it, I would not buy it, but my immediate reaction is yuk (ok without words).

I don't like it, I wouldn't buy it but it is much better than some of the crap that is sold these days.

horrid.but i dont like t shirt slogans.look tacky

I think it is the thinnest end of the wedge, as others have said. Not sexualizing - but still about looks, which is just wrong for children - and definitely part of the wedge, just not the worst culprit. I wouldn't buy for dd (8) if that helps?

I don't like slogans though. Mostly because you read a slogan on a t-shirt, and then that word is in your head. It's weird. You'd look at a girl wearing that, read the words and think 'gorgeous' or that boy in the M&S one and think 'attitude'. I don't want those words in my head. It's weird. I have, of course, way over thought this.

Slogans are particularly bad on older girls when they're just beginning to develop.

Oh but THANK YOU George at Asda for signing up. That's fantastic

congratulations on signing up, ASDA. Wouldn't regard this as the sort of clothing the campaign is about but agree that it's not appealing. Wouldn't buy it.

How about "I'm going to win the Nobel prize for science".

Bet that never gets printed on a glittery pink T-shirt.

Agree with 100x, it's the thin end of the wedge

It is horrible, but probably not overtly sexual. I would agree asda's clothes have got worse in the last year or two. I struggle to find things that aren't Hannah Montana or High School Musical for my dd(7).

Great news they have joined the campaign though.

It's vile - not a style a young girl should be wearing but that goes for most of the clothes on the high street and the crap you pick up at the supermarket is the worst offending and crappily made so am not surprised at all.

Nobel prize for literature surely? Or a selection of all the prizes to choose from. wonder which would be the most popular

I think it is vile and the thin end of the wedge. I simply don't think that children, particularly young girls, should parade around in clothing which refers to their good looks.

And yes, I do think gorgeous refers to good looks, not good brain/ character. Generally.

Thank you ASDA for signing up and for canvassing opinion. I agree with previous posters that whilst it does not sexualise girls as overtly as padded bras, it emphasises appearance far too much. I would never buy anything like this for my DD.

I don't believe this shirt to be sexualising girls in the way this campaign is designed to combat. It's more of gender stereotyping, which falls under the pink glitter princess category. NOT the focus of the campaign. My vote is the shirt is okay.

Wouldn't buy it myself cos i think the whole outfit's a bit tacky, but as a slogan goes it's not awful.

Think it could sneak past the jury.

Yuk

Don't like it, wouldn't buy it, but don't think it sexualises the wearer

Not sexual but objectionable on the grounds of being manky.