I think clicking and bouncing is going onto a website and then coming out of the site without engaging in any way. I think "bounce rate" is a measure of how many people go to a site but don't engage with the site any further. Is that right @dickiedavisthunderthighs?
It's a shame they can't measure the amount of people looking at Fierce's offering and muttering "oh FFS, what a load of shite" without bothering to click at all as I am sure that would give the highest numbers. The clicks on her site are probably all botwatchers.