It's going to be a complete farce. There's not a chance Yawn has sat down and worked out and come up with the initial 52 weeks of content then has a plan to keep that content going, with new ideas and concepts moving forward. With a hefty charge at £22, never mind £44, her subscribers are going to want decent, well thought out, value for money, content, with access to a library of previous content to look back at, not a Facebook page she's got for free on which she appears once a day for 5 minutes banging on about weight loss, crystals and rainbows and law of attraction with a photograph of a dog clutched in her hand.
To turn over just over £1k she needs 46 subscribers per month. It's a constant recruitment churn as people will leave, at NMW of £11.44 that's 88 hours work a month, 22 hours a week pay, before she's even considered overheads. She's promised guest speakers, how is she paying for them?She's putting a lot of hours in currently for absolutely nothing, has paid a photographer for photos, and as she's in pre-pre-pre launch mode has no income from it yet.
This has got hard work and serious commitment written all over it, and there's not a chance someone as vacuous and self-serving as Yawn can make it work.
Get yourself down Tescos Yawn, they're recruiting Christmas temps, the pay will be better and at least you'll earn an honest wage and get paid for the actual hours you put in.