Yawn's group has 30 members right now, including her and I suspect a few bot shills to boost the numbers.
Castle, Fierce et al might be a bunch of sharks, but they have the basics of marketing right - offer something free wayyyyy before you launch your group so you create demand and build a database. Yawn's done none of this, and it's too late to backtrack now, so she's going to find this all very difficult.