@OhMyGodTheyKilledKenny - I think there's a combination of things.
The no cheque thing definitely looms large, in more than one way. It used to be the killer 'look at me' photo opportunity, now gone. The lack of cheque also has day-to-day implications: she is earning much less and realises the flaunting of wealth-signifying expenditure cannot be at the level it was, simply because she can't afford it.
I'm sure that when she gets a chance to, whatever it is will be plastered all over her profile. It will just be less frequent.
I think there is also a realisation that she needs to manage expectations somewhat if she is to have any chance of retaining the new downlines she needs for any length of time (hence the 'couple of hundred pounds extra' a month posts, rather than the 'six-figure income' claims). Many of her current downline will be as shocked as we were about the no cheque situation, which she kept under her hat so well. They will be wondering if the whole thing was perhaps oversold...
There is probably also a need to show that there is a return to basics and hard graft to placate her upline (and Mr FLP UK who will be shitting it), who need results, rather than showboating. Same message to her own downlines.
There is probably also a genuine belief on her part that she needs to return to the fundamentals that worked before to rebuild her crumbling biznis to its former glory.
It's not just Yawn, Uber's new found fondness for emerging people's supper feet is part of the same pattern.
Whether the rocket up their arses has been placed there from above or comes from their own reading of things, or a combination of both, I don't know.
It ain't going to happen though, the forces at work are far greater than she or the rest of the crew in the sinking ship can influence (I am not saying that some of the bots will not get a lucky break, but that any such would be temporary and not affect the final outcome).