Bovneydazzlers:
Thanks for the link to Forever Shilling’s latest woo-filled glossy magazine. It’s fascinating to see how FL are still willing to peddle total rubbish regarding the “magical” (cough) properties of Aloe Vera. I’ve screen shotted one of the ads in their magazine, and it makes for eyebrow-raising reading. Almost all of the statements they make are either sciencey-sounding word-salads or simple nonsense.
For example; “Packed with nutrients” - what does this even mean? The term nutrient means broadly a “nourishing substance essential for the maintenance of life.” Perhaps they are referring to the tiny amount of carbohydrate found in it? That doesn’t really qualify as being “packed” with nutrients. “Digestive aid” - yet there is no scientific evidence (in the form of studies) to show this to be true. “Promotes overall wellbeing” - this is a totally meaningless phrase, and could just as easily be applied to eating an entire Black Forest Gateaux in one sitting, if eating the gateaux makes you feel happy and “promotes” a feeling of wellbeing. “Supports immune function” - again, there is nothing to back this up in the form of meaningful studies; this claim is really totally meaningless. There’s no evidence whatsoever to support the claim that Aloe Vera “supports” the immune system.
The rest of the claims in this ad of “Healthy Sounding Word Bingo” are too zany to even contemplate and deserve only ridicule - this one, “Combined with natural and scientifically -advanced ingredients that maximise its benefits” is especially amusing.
I’ll have fun reading the rest of Forever Living’s magazine, though. There’s enough Woo here to laugh at for the next two weeks!