Okay. I'm confused but taking a stab:
If one recruit = 2cc for the 'business in a box' I reckon that's done to entice people to recruit rather than sell instead. So let's say a cc of product is deliberately harder to achieve than to simply recruit and get 2ccs in the bag. Let's say therefore, that a cc of product is about £110 retail to be generous. (It may well be anything from 100-150 of retailed goods though, I don't know.)
From each cc, bots get about 30% commission. So let's say 'John' is an assistant supervisor (entry level bot after handing over his £200)
John gets £33 profit per cc to the company's £77 every time he sells £110 worth of shit product. The company then gives out a smaller random %'s of their £77 John's upline. After all that divvying up, let's say fl get about £50profit for every cc sold. (The products probably cost about £1 to manufacture too so they probably do get about £50pure profit, if not more)
John has £33. Upline get a few quid each and fl get £50 per cc.
After peddling to anyone and everyone from his 'warm list' (thus alienating himself from the same people and spending every God given hour 'recommending' the snake oils) John somehow manages to recruit a shedload of suckers and therefore sells/recruits 300ccs worth of product between him and his downline in a 12 week period.
This is where it starts to get more confusing.
300ccs = £33000 product (300x110)
John gets £33 per cc for every product he sells PERSONALLY. If he did all that himself then he would get about £9900 for 3 months work and fl work pocket about £16,500)
If we divide his 9900 by 3 for the 3 months it took to achieve = 3,300pm - 20% tax = £2640 profit per month for retailing £33,000 product single handedly.
Now, I'm sure even Alan sugar himself couldn't shift that amount, so most of his cc's probably comes from recruiting others and getting them to recruit and retail too. But John only gets between 2 & 12% for every cc his downline makes. So that's already a lot less than the figures above even though fl get the same amount of profit regardless.
Fairly quickly, the bots all figure out that it's much easier to sign someone up and get their 2ccs instead of trying to sell, ahem, sorry 'recommend' £220 worth is aloe per cc.
2ccs worth of product = approx £220 product sales (= 2 clean 9s or 44 toothpastes 
)
Or INSTEAD: simply recruit 1 bot and get them to hand over £200 instead of selling 44 toothpastes. All bots have to be 4 cc active to qualify for commissions (which means about 30constant customers in a month EACH - I saw this on a fl presentation somewhere) or they can recruit 1, sell 1 clean 9 and buy a cc for 'personal use'.
Woah this is getting long and I'm confusing myself.
300ccs also = 150 new sign ups in your downline (50per month = more than 1 per day!)
Or 75 enthusiastic downline members each committed getting 4ccs per month of their own ..
Or in personal sales
= 7,200 toothpastes Or 300 clean9s
I think it's obvious which option People will go for... And so the infinite cycle continues.
Like juggling with 75 balls whilst trying to keep up appearances. If you drop one then we'll take your car away. And your castle. Oh, and don't forget you have to spend all your profits you've earned by relentlessly juggling and alienating your nearest and dearest for a living, on everything from the tablecloth for your 'fun parties', Petrol for endless product launches, marketing spend for online ads, tables at craft fayres and charity events. And mindset tapes, pro planners, success day tickets, hotel stays.. The list goes on.
FUN! #dreambig
Ps. As a disclaimer, this is all my opinion and I am speculating on figures and facts based on a LOT of reading/researching and gathering information from this thread, actual bots social media etc. I've also spent a lot of time typing his so am not gong to preview it as it'll take me all day to tweak and edit so just going to put this out raw and hope you guys can read through it 