I'm working my way though Jayne's speech (its an hour long) and find the carefully crafted manipulating questions interesting.
One set of questions explores what the prospective fl-er wants to achieve in monetary terms.
The example given wants to have 'financial freedom' and this means bringing in £2000 per month initially. What this doesn't explore is the cost expended by the fl-er in making this amount of money; including attending regular expensive training sessions, regularly buying training merchandise, buying fl products to use themselves. The questions carefully funnel the fl-er towards achieving their particular goal using the 4CC success factor formula. Its slick.
What it all boils down to is that the main focus is recruiting a downline to make money out of. Selling products take second place.
This is what makes it a false business opportunity as opposed to a real one. Real businesses do not encourage competition because it reduces their customer base. MLM's don't make money from customers buying products, only their downline.