CainInThePunting First of all, let me say that I uderstand your point of view. However, by their very nature, cults are organizations which are dedicated to stopping individuals from thinking critically. This can be described as mental manipulation, but it can also be described as intellectual castration.
Sadly, you will find that any accurate thought-provoking formulation of the cult phenomenon will always disturb the existing beliefs of certain readers, but this isn't the fault of the person who arrives at, and presents, the formulation. The reason for this, is because the full explanation of how cultism functions, is invariably a threat to an individual's self-esteem. In other words, a full-understanding of cultism often requires a person to think the unthinkable.
If you examine 'MLM The American Dream Made Nightmare,' you will find that a basic point which the author is always repeating, is that an observer should never make the classic mistake of descending into the 'us vs them', 'negative vs positive', 'good vs evil' dualistic scenarios which modify cult adherents' behaviour and personalities, because these are fiction presented as fact. A cult observer should apply his/her critical faculties at all times, and remain outside cultic games of believe.
Thus, to label 'MLM The American Dream Made Nightmare', 'Anti-cult' or 'evangelic,' is to stand on its head the accurate thought-provoking formulation that its author has arrived at and presented.