Still trying to get my head round this in NZ.
Anyway, I've transcribed that No Notoriety protocol from the image in case people find it useful.
NO NOTORIETY MEDIA PROTOCOL
To reduce rampage acts of mass violence due to media-inspired fame.
• Adhere to the journalistic principle to "Minimize Harm," keeping in mind the responsibility of balancing the public's need for information vs. potential harm.
• Recognize that the prospect of infamy serves as a motivating factor for other individuals to kill and inspires copycat crimes
• Report the facts surrounding the mindset, demographic and motivational profile, without adding complimentary [sic, I think should be complementary] color to the individual or their actions, and downplay the individual's name and likeness, unless the alleged assailant is at large.
• Limit the name to once per piece as a reference point, never in the headlines and no photo above the fold. Refuse to broadcast/publish self-serving statements, photos, videos and/or manifestos made by the individual. After initial identification, limit the name and likeness of the individual in reporting, except when the alleged assailant is still at large and, in doing so, would aid in the assailant's capture.
• Elevate the names and likenesses of all the victims killed and/or injured to send the message their lives are more important than the killer's actions.
• Agree to promote data and analysis from experts in mental health, public safety, and other relevant professions to support further steps to help eliminate the motivation behind mass murder.
IT'S A MATTER OF PUBLIC SAFETY
No Name. No Photo. #NoNotoriety.
nonotoriety.com