I think the idea of circulating this poster is great but I do think that you need to tread very carefully.
Firstly, this isn?t our campagne. It?s one thing everyone downloading the poster and sending it to their friends and family and asking them to do the same, but starting up an internet campagne asking for people?s help to find this little girl is another. This family have been to hell and back over the past week, and there can be no doubt that they must feel hugely frustrated at the fact there has been no conclusion, and they most likely feel powerless to do anything about it. So starting a campagne to help bring their little girl back is possibly the only thing they feel that they can do themselves, so if we start up our own campagne we perhaps run the risk of making this family feel that we have taken their only way of doing something out of their hands. I think our first port of call should be to try and get in touch with the family. Perhaps we could try and get a message to one of the Mccann?s extended family through the Hospital where Gerry Mccann works, and try to see if they would feel comfortable with having lots of people actively running this alongside the family. It might also be worthwhile speaking to Leicestershire police, to see if they can contact their liaison officers out in Portugal to check that emailing tv stations/newspapers etc does not in any way prejudice the police investigation.
Secondly, you need to be very selective with the wording of a subject line so as to ensure that you attract attention and so that people don?t consider it to be spam and bin it straight away. If I didn?t know about this case, I would probably bin an email that said ?3 year old girl missing, photo attached?, not because it?s not eye catching, but because in the era of spam we live in, these sorts of emails are all too common ?little girl with cancer wants a million signatures/little boy dying wants this email to go all round the world?? we?ve all seen them, and we?ve all binned them because, for the most part, they?re spam. And especially if they have attachments people are put off by that and consider them to be viruses. So we need to get someone who has run a campagne like this before on side to help with the wording. A journalist perhaps? Also isn?t there a way of imbedding the photograph in the email so that the photograph is viewed as soon as you open the email? That way people don?t have to click on an attachment. I know there?s a way of doing it with sound files, (don?t know how but I?ve received emails that sing to me upon opening) so assume there must be a way of doing it with photos, a techy type might be able to tell us more, tech perhaps?
Lastly, why are we only targeting spain? Yes she may have been taken there but there?s a whole wide world out there and she literally could be anywhere. If we?re serious about circulating emails, then we need to try and do it to as many countries, and in as many languages as possible, so worth putting a call out for anyone, who speaks any language, to come forward to help with possible translations.