Here's the legendary Heffer of Daily Mail fame. He spells it out.
Isitmebut, do you read Heffer and the Daily Mail or do you reverently read Owen Jones and Left Foot Backward?
Does Tory HQ find time to read the Daily Mail after they have finished studying Ecology Today, the Guardian and the latest brochure on rooftop wind turbine technology?
'With characteristic obstinacy, David Cameron refused over the past few years to react to the defection of thousands of natural Tories to Ukip.
He wouldn’t change his wrong-headed, irrelevant and in some cases poisonous policies that drove them away. So what happened in Thursday’s elections was not so much a defeat as a self-inflicted wound.
The effect of this tidal change in British politics is that without some sort of accommodation with Ukip, the Conservatives haven’t got a prayer of winning the next General Election.
But there will be no accommodation while Mr Cameron — whose disastrous, Left-leaning brand of leadership I have criticised since he stood for leader of his party in 2005 — remains in charge.
In any case, why should Ukip leader Nigel Farage strike a deal? Both in private and public, Ukip has offered many olive branches to the Tories, for example asking for the public to be offered a swift in-out EU referendum.
Yet it has been snubbed by an arrogant, out-of-touch leadership that believed the policies popular with the so-called ‘Notting Hill Set’ would resonate with the rest of the country.
They were wrong, and Thursday’s disastrous results prove it.
The Tories’ hapless chairman, Grant Shapps, tries to be humble in saying: ‘We get the message. We heard you.’
But they don’t, and they haven’t.
Tory ministers think the message is about tougher immigration controls and faster economic growth.
But that is only part of it.
The truth is that the Farage Factor consists of a lot more."
www.dailymail.co.uk/debate/article-2319152/SIMON-HEFFER-Theres-way-Dave-stub-Farage.html