It's funny because Sun readers were ridiculed and vilified for similar reasons then to people from Liverpool now - working class, poor, ignorant, rough, coarse, probably criminal - definitely tax dodgers.
A friend who worked for The Sun was organising a competition for a reader to win a date with a celebrity. She couldn't get anyone to agree - not even people like Linda Lusardi who owed her career to the paper - because she didn't mind Sun readers staring at her tits on Page 3 but not across a dinner table. Fuck knows who she thought these people were and who she thought she was.
My friend was approached by the fearsome dwarf Neil Wallis to explain her failure. She said in trepidation: 'You know what it's like. They're Sun readers, Neil.'
He laughed and said: 'Yeah, fuck 'em, Love.'
That's what they think of the people who make them rich.