Apple can make what they like. The EU can set the terms of access to their market as they like, and they have. If I were Apple I'd just append a massive premium to the purchase price for European spec Apple products and tell European consumers to write to their MEP if they are unhappy, but what Apple will actually do, who knows.
@LouiseCollins28
1-Apple has shareholders.
2- Shareholders file lawsuits when a company makes decisions that ultimately result in financial loss to the shareholders.
3- Financial loss will occur if Apple marks up its products beyond what the market will bear.
4-The market has its limits because Apple has competition in the EU.
5- Apple will comply with the EU requirements and present their compliance as a step in the direction of a greener Earth and consumer friendliness.
6-Obsolescence is the business model that generates Apple's profits. Consumers will buy the new improved cords and the phones they fit into.
7-The rest of the world will follow suit, in part because manufacturers will be able to increase production of universal chargers, offbrand and branded alike. Apple will make money from this. All will be well.
8-Unlike the UK, Apple will not turn its back on the second biggest market for its products out of sheer spite.
I get the impression from your post here that you believe governments should set prices across a wide range of goods and services? Would that be accurate?
I get the idea that you have a fundamental objection to modern commerce:
people need to be paying the real cost of produts but the money needs to be going to farmers, not supermarkets, so pay more, get less and be happy, so long as your money isn't going to a supermarket.
How would this supermarket-free utopia work?
Do you want us all to trek off to farms to barter hand knitted socks and pans of freshly baked brownies for pints of milk?
And I also note that you don't see the fundamental incompatibility of the priority of farmers making money with the priority of supermarkets sourcing the cheapest products:
Oh and supermarkets should be sourcing worldwide for the cheapest prices, which I'm sure they aren't. No contradition, none at all.
How does the average British sheep farmer make money if the supermarket chain has sourced lamb produced cheaply in Australia?
Also -
When you speak of a 'market', are you talking about some sort of weekend street market? A Christmas market? A fayre?
Do you understand the term as it related to Economics?