There has to be a point where the focus shifts to hospitalisations and deaths and not cases, there just has to be.
We opened up massively a few weeks ago, like....obviously cases are going to go up, this sort of end of days doom reporting makes it out like this is all going horribly wrong when in fact it was probably expected and planned for (albeit, given the decision making of the last year, I'm not so sure on that last bit!)
We've been conditioned to become so panicked by graphs and numbers it's quite scary, so SAGE members going on TV, sowing seeds of anxiety in people really doesn't help.
Hopefully when a report comes out in the next few weeks that shows a massive reduction in hospitalisations and deaths vs cases compared to last year, and proves that the vaccine effectively keeps people safe, then it'll not only open us back up, but will blow the candle out on the 15 minutes of fame for all the celebrity scientists!!