I will also say that most political scandals/tropes stick best when they confirm a preexisting narrative.
Richard Nixon was known as Tricky Dicky for years before Watergate.
Zero people were surprised by the rumor that David Cameron had fucked a pig's head as part of posh hazing. The Ed Miliband sandwich image became indelible because people found his man-of-the-people act to be feigned. Emily Thornbury had to resign from the shadow cabinet bc the white van man tweet played into the narrative about leftist snobbery. People believed Andrew Mitchell called policemen plebs because he was an Old Rugbeian and and the ex-chair of the Cambridge U Conservative Association.
This one will stick, I think, because it confirms the following narratives:
- Government are a bunch of hypocrites.
- Dominic Cummings is slimy.
- Boris Johnson thinks the rules don't apply to his cronies.
- Conservatives put their own interests before the common good.
Now, I'm not endorsing any/all of these narratives. But they exist, and this seems to confirm all of them. I think it'll stick and it'll be a stick for Labour to beat them with.
Moreover, it's very un-English not to fall on your sword about this sort of thing, and I think that will strike people as slightly sinister. So, we'll go with
- Boris Johnson has skeletons in his closet and is afraid of DC revealing them. (A good conspiracy theory narrative often adds fuel to the fire.)