I assume the government will see it’s not a viable business and not pay out.
That's SUCH a dangerous angle to take though. What if the government looked cynically at every business it is propping up right now and and assessed them on their long term viability and withdrew funding from those that didn't make the cut? How many people would find themselves completely unemployed?
I agree with the surmise above that it's snobbery. We recognise her name and begrudge her wealth because we think she's common, when her money is a drop in the ocean compared to all the serious wealth in this country.
There are 650 people/families in the UK on the Times Rich List with more money than the Beckhams , but most of those names are unknown to us/the tabloids - they're in chemicals, finance, construction. I'm sure lots of them are inherited wealth too (I'm not British so I don't recognise which names are old families).
They don't get bitched about because we don't know who they are. I'm sure they have thousands if not hundreds of thousands of staff on furlough between them right now too. But VB with her measly 30 furloughed employees is the one who gets slammed. 