Don't panic buy. They say. Don't stockpile. They say. There is plenty of food. They say.
And yet.
[[www.bbc.com/news/amp/business-51961624?__twitter_impression=true
Coronavirus: Supermarkets 'drastically' cutting product ranges]]
While executives insisted there was no shortage of food, they were struggling to restock shelves fast enough. Meanwhile online delivery services are running at "maximum capacity".
However, there were warnings that the next potential weak link in the chain is at food manufacturers themselves. If production gets hit by staff absences that will mark the beginning of a new and potentially serious supply chain problem.
"We are not there yet but that is the next big worry."
The mixed messages aren't exactly reassuring.