Place marking also.
I'm in gov comms and have been for many years. Mike Granitt, they guy on R 4 this morning, knows his stuff.
There really needs to be a concerted effort to inform now, regular briefings, ministers on all main media, public health campaign regarding hygiene.
We used to run regular exercises to test out emergency planning comms strategies. No longer work at the centre, so to speak, but very much doubt this has happened for a long time.
Whitehall comms teams have also lost many of their most experienced people too, during the cuts.
It's all a bit of a perfect storm 