John Lewis Christmas Ad is here

[fishingtime]

And it’s lovely - I think anyway.

https://www.johnlewis.com/content/christmas-advert

Most people’s nans are not like her. I didn’t connect with it because it’s not the kind of family I was brought up with.
I liked the long wait one because it was unexpected.
I suppose they are not going for the working classes though are they , it’s more of a middle class ad.
The Tesco one with the two women is far more down to earth and even that is a bit odd.

It didn't work for me. What did it have to do with JL? It didn't show her in the actual store at all, it didn't show anything about the spirit of Christmas beyond buying for the sake of spending money.

It's just lazy writing - they've stooped to stereotyping grandmas as clueless old ladies, children as ungrateful brats and millennial parents as weak and spineless.

I've just realised it's Paul Whitehouse voicing Pickles! I love Paul Whitehouse, so that's endeared the ad to me a wee bit 😂

Just saw it. All I saw was greedy kids who perked up once they saw a room full of stuff.

Same! That was by far the best. Great sentiment, and unexpected.

I feel like they just can't recapture the magic anymore, the last few efforts have not been great.

Perfect

God that was boring... and pointless.

I suppose a few ‘ trust fund ‘ children have Nans like this. In a few years time they will be itching to get their hands on her assets and that house.

I just found that Monty ad to re-watch and oh my days... 🥺🥺🐧🐧 just the music has given me goosebumps, and that boy is just the sweetest!
I think the sentiment works best in adverts like those, focusing on children learning to give to make OTHERS happy, rather than having unrealistic expectations solely for themselves.

Saying that, my DD8 would adore Pickles! Anyone know if you can still buy them new, or only as "vintage" on eBay, etc?

For a proper nostalgia trip, she should have locked the little brats up

I don't get what she ended up giving them. A gaudily decorated room? They won't be able to take that home with them, will they? Bring back Monty the Penguin, the best Christmas ad ever.

Now I quite like Tesco’s. It’s totally unrealistic but I enjoyed watching it all the same.

Not keen on that ad at all. Basically telling you to keep on splashing endless cash on ungrateful brats and eventually you'll hit upon something they might like. Don't go spending all their inheritance though...

My favourite was the accident-prone dragon.

John Lewis's customer base ?

Nowhere near their best and I'm struggling to understand the marketing aims here. Having said that, I loved KST's house and it was quite atmospheric.

Agree, a tie in with Slow Horses would have absolutely elevated it to top 3 adverts ever. Sometimes its the teeniest of things that stay with you, like when Endeavour meets Morse's eyes in the rear view mirror. Lamb driving the Tuktuk would have slain it.

Ugh. Horrible kids - the result of gentle parenting. The dog was cute though. It's a no from me.

It's not the best.

My favourite is still The Long Wait.

I really liked it.

The dog reminded her that gifts make memories and cash doesn’t.
I am having a very Revolut Christmas this year due to family ages and locations. I’m very nostalgic for the years of buying, wrapping and being connected.

You could make a half decent disco room for £20 bah humbug.

It’s awful.
Impolite, unruly children who don’t show any affection to grandma until she buys them something!
Hardly the spirit of Christmas.
I usually buy Christmas presents from JL but I won’t bother this year.
I hope they really consider the true meaning of Christmas in time for their next Christmas Ad, and I don’t mean an overtly Christian approach.
Christmas for me, is about sharing the gift of love, and that can’t be bought or sold.

Slow clap for JL and the Most Tone Deaf Ad of the Year.

Totally sterile. Ersatz emotions. Actors going through the motions…

🤮

Hahaha! Quite possibly!

That is so awful. Is that the standard of behaviour we hold children to now. Destroy a room if bored Only be affectionate if you are bought presents. Horrible

I liked last year's - the constant sitting around with headphones/ear buds in is totally realistic (and that's just dh).

Then, they do something to surprise you (like buy you sugared almonds because you'd been complaining saying they don't sell the 'nice' ones anywhere, and even though they made your filling fall out, it was still a lovely gesture, and showed someone was listening...).

The dentist was expensive though. .

Yes. It’s awful. Greed is good vibes.