Breastfeeding rates are low in this country for three very basic reasons:
a) That common birth practices sabotage the establishment of breastfeeding in the first week
a) That breastfeeding isn't understood well by either mothers or health professionals hence quickly goes wrong and can't easily be put right.
b) And (if you leave aside health professionals who have received a proper training in this area, and a proportion of breastfeeding mothers), most people feel it doesn't actually really matter how a baby is fed - evidenced by the squillions of 'happy mummy, happy baby' comments all over the internet whenever this issue is discussed. If it doesn't really matter in the scheme of things then there's no incentive to actually press for meaningful change.
And there are 3 basic ways to fix the situation:
Improve maternity care for all mothers - however they are feeding their babies
Improve training and education on infant feeding
Educate people about the differences between breast and formula feeding.
Personally I think that if this one was attended to FIRST, then there'd be more support to implement the others. But it won't be because it involves airing some socially and emotionally inconvenient facts.