well,i think that there isnt enough info on formula around.i think tins of formula should have public health warnings on them like fags do such as 'formula contains,amongst other things,fish eyes....blah blah blah'.im not joking.
personally,i was given ready made bottles for the first few feeds after having my 4 ff from birth babies,then i was taken to the kitchen and shown how to use the steriliser,make up feeds etc etc(well,i was with dd1 and ds2,i declined the offer with dd2 and3).
i wish somebody had explored my reasons for not wanting to bf with me while i was pregnant,then i may well have changed my mind.
'i dont feel comfy with it' is not a reason.what if somebody is uncomfortable with bf because they dont feel they can do it in public because its still not commonplace in britain?that wouldnt be the mothers personal,informed,choice.it would be the mother being heavily influenced by what is socially acceptable.
if more women bf,then more women will want to.women may think they are choosing to ff,but how much are they being influenced by fashion,advertising,or society's view of women,breasts,and sexuality?
that is not an informed choice IMO.