just to be clear, Justine, i don't think that you endorse all your advertisers either, that would be ridiculous. i didn't actually say that, though. my concern is that, as i said in my post 'we have new people coming onto MN who think that because it's a micro-site that it is endorsed by you at MNHQ which is just .' it's already happened, and it's a bit cringey when she's not right or at least is picking just one arbitrary guideline, iykwim?
she could have said 'well the DoH says x and Unicef says Y but a test on bacteria in EBM sitting out on a table top showed that it had less bacteria after four hours than before so that's interesting too'.
this is MN, the thinking persons' parenting site, i don't just want a regurgitation of a guideline i can look up myself, from an 'expert' i'm looking for someone who can interpret the guidelines and latest research for us in an intelligent and incisive manner. like tiktok, for example.
and i don't think kiskidee was that happy with her answers in the webchat, tbh, and i personally didn't see anything that people wouldn't have got from the main site. nor was it particularly well-attended.
i'm all for you advertising here, you're a business. and i've posted before to say that you draw what i think is a very fair ethical line with it. but this microsite thing, it is what moony says, it's advertising pretending to be something other, and it's a bit whiffy to say the least.
Avent should be on their best behaviour if they're marketing on MN, we'll buy your better mousetrap if it is a better one, but the whole point of this place is that we wait until one of us recommends it first. i give you Franny's single-handed (literally) pioneering of the mooncup. now, you wouldn't think that she is just an imaginary MNing character dreamt up at MooncupHQ... but that's proper marketing for you. i hope PhilipsHQ are reading.