I hadn't planned on posting on this thread as, quite honestly, it makes me cry every time I read it. I've spent every moment of every day of my daughter's 4 months of life trying to exclusively breastfeed, dealing with severe tongue tie, stage 4 upper lip tie, a bubble palate, low supply (due to her issues? my underactive thyroid?), nipple confusion, blah blah blah every problem in the book. I mix feed, but my DD probably only gets 1/3 of her needs from breastmilk. I'm heartbroken about it, not as much because of the health benefits (I still feel she will benefit from the breastmilk she's getting), but more because I feel we're missing out on something wonderful. Not to mention the convenience of breastfeeding vs bottles, etc.
I have had an astounding amount of support. Breastfeeding cafes, lactation consultant, supportive midwives, a very pro-breastfeeding mother who breastfed her children until 3-4yrs old, a very supportive mother-in-law who did the same. I did not whatsoever want for support. And it hasn't worked. Sometimes, it doesn't work. I'm heartbroken about it and am dealing with some PND because of it.
So I just had to comment on the suggestion that formula should be unlabeled, unmarked and prescribed by GPs. One of the lowest moments for me during this time was when I needed to supplement because my baby was starving and I tried to get some information about how to formula feed (how much, how to make it up, how to read clues, how to hold the bottle, how to comfort baby if not with the breast, etc) by going to the Aptimil website. No one close to me had ever bottle fed. We didn't know anything.
Before I was allowed to access the site I had to read and agree to a screen that said that I understood that breast was best and that I was basically ruining my child's health for life by using their product. It was gut-wrenchingly heartbreaking to someone spending all her time crying her eyes out over not being able to exclusively breastfeed.
Making formula a dirty secret, covered up like men's mags is not the answer.