"But what is so good about it? Genuine question. It's not the only pram where you can face your child is it?"
No, of course not. The rear facing thing is not even a reason I bought it but its nice to have the option.
The carrycot is lovely when you have a newborn. I like the way you can change the direction of the child, but also which wheels you have on front just by moving the handle. It is excellent for walks in the woods if you have the big wheels at the front, though then the steering is poo to be fair because the big wheels dont swivel. The "scary" front weels are amazing, it turns on a sixpence, the suspension is amazing. Its very comfy for the child, and you can get a cup holder that holds a starbucks!
You can make it a travel system with the Maxi Cosi Cabriofix.
Its just very very userfriendly, things like the handle height and the brakes up the top and the way it steers etc.
I dont think the Bugaboo has anything that NO other pushchair has - it doesn't do your hoovering for you, more's the pity. I know people say you are a "sheep" etc but rather than following the crowds its more of a case of hearing personal recommendations and then maybe trying out your friends one "steer that for a minute, what do you think" etc and you sort of see them in action and think, yep, that'd do me nicely. I've had various friends with other puschairs salivate over various features (brother in law over the brakes!?!) etc - I can't even remember half of them, to be honest.
I would say though that there's not much a good old Maclaren Techno doesn't do. So easy to fold, smart looking, suitable from birth, footmuff etc included, you dont have to spend a fortune to get all the great features you need or want - just to prove a smuggo Bugaboo owner can see the value of other pushchairs too!
One final point - I think you are allowed to hate Bugaboos without being jealous. I hate Garden gnomes. I can afford to buy many garden gnomes. But if I slag off garden gnomes, its not because I am jealous and want to own a garden gnome.