this video is similar to many other messages that are all over TV and magazines and pop music. Unless you are a hermit, you can't avoid them. The majority of people think they are fine, so you are bound to be influenced by them and exposed to them.
They are shaping the culture. In fact they are deliberate attempts to shape the culture and change society, as shown by the article that Kerrymumbles linked to in the magazine "Out" about Lady Gaga's prion yard girlfriend
"Whenever I see truly queer representations, especially embedded in such a mainstream moment like "Telephone," I think of kids in the middle of Kansas who maybe aren't exposed to anything, and then they see this Lady Gaga video, and they start asking questions. Even something as fluffy as a pop music video can be hugely influential.
Totally. Gone are the days when if you're against the war you go and protest on the street. Protesting doesn't stop wars anymore. Going to your gay pride rally is nice -- it makes you feel good, but unfortunately we don't live in that era anymore. The only way you can create social change is to insert yourself into the machine."
The original exploitation movies were 'B' movies made on a shoestring budget, seen only by a few film buffs. The difference is that the new breed of exploitation movies want to go mainstream and be shown in every home.
Sex is used to sell the videos, to spice them up, but it is not the main negative of these videos. Product placement is not a big deal. The problem with exploitation movies of biker gangs, drugs, violence, horny jail babes etc. is the glamorisation of anti-social activities which influences and forms the minds of young people. The majority of adults no longer think there is a problem with any of it and the kids think its exciting and racy too.