I used to hate the term, but I've come round with education.
The problem is 'artifial' wrt a newborn baby is emotive, particularly in a culture where we synonimse 'artificial' with 'not natural' and therefore 'bad', which can make a mother who is not bfing feel like they are not doing the best for their baby.
I think the term is correct however, but do think that it should be used in a sensitive way when supporting a mother who is bfing and absolutely not used by an crapply trained mw as a way of bullying a women into bfing despite having problems just to keep their statistics up until discharge.