Why are bf rates so low?
LOADS of reasons - I will list some off the top of my head (and some of them are more "trivial" than others, but all contribute to the drip-drip persuasion that ff is the same as bf for everyone).
Cultural expectation - we are a bottlefeeding culture. 92% of babies have formula at some point in their lives; the expectation is that babies will move from bf to ff at 6m if they haven't already done so (seeds sown by television commercials and advertisements in all sorts of publications).
Talking of publications, health journals carry loads of adverts for INFANT formula - see how many HVs recommend Aptamil by name for evidence of that (there was one the other day, in fact) - they advertise heavily to HCPs.
Also, baby magazines - they all feature adverts for formula (yes, follow-on, but it's all building brand awareness and sowing the seed that ff is just the same, bf is something you can do for a bit if you must, but really, it's hard, you don't want to be bothered by it and look, here's a tin with a duckling on, how can a duckling be threatening? If the adverts weren't there, the articles themselves in the magazines could be written in a more accurate fashion - as it is, the editors of these magazines know it's not a good idea to commission anything called "The risks of formula" because it would be biting the hand that quite literally pays their bills.
Society in general - have a look at any article about bf in the Daily Mail for a demonstration of how swathes of the general public seem to perceive bf - it's "disgusting", "unnecessary", "showing off", women are "flaunting themselves", it's "for their benefit", they are "perverts" and bfing for longer than is akin to child abuse.
Health professionals - a lot of the time, they're overworked, under-trained and it does take time to sit with a woman and help her to latch on (and it's bloody impossible if you don't know what you're doing) - far easier to sling her a bottle of SMA (did anyone answer me about what that stands for, btw - v apt for this thread) and tell her bf will never work so she might as well have this bottle.
Commissioners of services - have been spun the line that bf isn't important, that you mustn't draw attention to bf by promoting it because you might make women who can't do it feel guilty (when actually, if there was better support, there would be fewer women to feel guilty in the first place).
Employment's not set up to be bf friendly in many places, so some women don't start bf because they know they'll be going back to work soonish and don't see the point or see how they can make it work with employment.
And there's not the general wealth of knowledge and peer support from friends, relatives, etc - and we're back to the bf culture/society there - mothers and MILs saying, "That baby's HUNGRY, you will NEVER have enough milk for him, I never did, you are being CRUEL, give him a bottle". And lots of women have never seen anyone bfing and have no idea what's a problem, what's the normal course of bfing, what can be fixed with a minor adjustment.
But one really big thing is that there's not the general knowledge that bfing changes as babies get older and it won't always be like the establishing bit at the beginning - because there really aren't all that many people who do it past that - so most of the experience that's out there is "it hurts", "it's a nightmare", "don't let anyone make you feel guilty for stopping".
Oh, yes, anyone who does try to help is sneered at and called a nazi and that gets old really, really quickly
There's probably more, but that'll do to be going on with