"All pregnant women are met with Midwives during their pregnancy and breastfeeding is discussed at these appointments".
No - this is simply not the case. Feeding should be discussed in depth but it often isn't. And if it is discussed then the person handing out the information (a midwife or maternity support worker) is quite likely to have had very limited education, training and experience with breastfeeding.
In any case, how would a ten minute discussion balance out against decades of cultural conditioning and the entrenched social unease with breastfeeding that you find in areas with low breastfeeding rates?
"Breastfeeding advice is rampant and is high on hospital agendas."
Breastfeeding promotion is high on hospital agendas. Unfortunately a lot of practice on labour and postnatal wards is positively hostile to successful establishment of breastfeeding, and where this is happening bf promotion is adding insult to injury.
"We are not a third world country where people go through pregnancy without medical advice or attention."
No - but actually a lot of the contact women have with health professionals in the UK actually undermines their efforts to breastfeed instead of supporting them. Women in cultures where breastfeeding is the social norm are much more likely to succeed with breastfeeding than we are, even though they might have had very little contact with health professionals and poor antenatal and postnatal care.
"Either way - the important factor is a happy and healthy baby and a happy and healthy mother. An unhappy mother struggling to feed an unhappy baby because people tell them to do otherwise is wrong and makes no one happy."
This misses the point. The rationale for breastfeeding promotion is that breastfeeding is more likely to result in a healthy mother and healthy baby than ff. Many women struggle with breastfeeding, but that doesn't mean that they or their babies would invariably be better off ff.
The important thing is for women to be able to feed their babies as they wish. And while we've got a situation where most women are having to stop bf before they intended to, and where there are very strong social barriers to choosing breastfeeding for certain sectors of the population (the young and the poor), then we can't be said to be offering women free choice, or supporting them in their choices.