Dear God, is this still going on? So, the shop assistant was rude, little girl cried, and what - you want the woman to lose her job over it? I cannot believe how absurdly inflated this incident has become!
Ok, OP is shy, her dd is shy. Well, my granny was crippled with shyness, and raised her kids the same way. My mum decided - bravely, imho - that her children would not suffer the same irrational phobias as she herself did, so when we were faced with similar incidents, we were told to get on with it. She did not reinforce our fears, and guess what, we can all now deal with "authority figures" in a calm and rational manner.
You, OP, had a perfect opportunity to take your daughter back into the store, explain that she'd saved up the money, and stay with her while she completed the purchase. You could have shown her how to conduct herself appropriately when faced with petty Nazis.
Instead, the pair of you ran away crying, adopted a passive-aggressive "I'll get her" attitude when phoning to complain, and are now whinging about boycotts and compen-bloody-sation! I cannot believe how pathetic this is! Get a bloody grip, woman!
IMHO, it is the role of the parent to raise his/her children to be able to fend for themselves. She's nearly nine, half-way to being an adult, and you're still wiping her nose for her.
Unreal.
shakes head
Go on then, hunt down the rude shop assistant, surround her house with outraged MNetters with pitchforks and Burn the Bitch!