Cop a Feel - new advert

[50sandFabulous]

"Hey guys and gals, and non binary pals..... remember to check your chest"

If you can't manage to say the word BREAST, when you are urging women to check their breasts, then quite frankly, you can Fuck Off.

New radio advert - GAH.

Awareness of breast cancer is a good thing and to try to get people who might not engage is fine but does it have to be a "carry on" W

ooagh get em aht, let the nurseries have a good feel, nudge nudge wink wink, Allo dahlin' message?

I seriously disagree with the chances made to language recently – especially that relating to women – in the interests of ‘inclusivity’. But I have never understood the need to use ‘chest’ instead of ‘breast’ to be ‘inclusive’. All humans, male and female, have breasts. What possible need could there be to use ‘chest’ when we mean ‘breast’???

Yes. My friends husband had it. They hated that the breast clinic decor was pink.

But men need their own campaign.

It should be shoved into women's because it's a different campaign.

The charity itself says:

“The word ‘chest’ is inclusive of all bodies and genders. When we need to be clinically accurate we use the word ‘breast’”

So they are using chest for so called inclusivity. They have said so. So all this talk of the chest being relevant isn’t why they use the word. It’s mad as everyone knows what breast cancer is and they would be more inclusive if they were to make clear that both sexes can get it, but that it is more common in women. I was put off by tbe guys and gals and the stupid voice of the ad too.

Because men can get breast cancer and rarely check for it. I think it’s a good advert.

Because they want to include everyone? 🤷‍♀️

I agree that men need their own campaign too but women have loads of their own campaigns and have done for years.

This is just 1 that has decided to try and incorporate both.

I don’t see anything wrong with it.
If all of a sudden loads of women stop checking their breasts as they don’t realise the campaign is for them, then I’d understand.

If this shares awareness that everyone should be checking their breasts and surrounding areas and not just women, then that’s great.

And having campaigns that are aimed just at men and just women should continue too.

Well it’s check your breast for everyone.

biological men and woman get breast cancer - gender identity doesn’t come into this one.

My male colleague had breast cancer in a very female dominated workplace. He was was extremely good at promoting the check your breast afterwards.

The and non binary pals, is a bit cringe, but I suppose it rhymed with gals so they were quite pleased it, lol.

It's baby talk about a grown-up issue

When it comes to cancer they should talk to adults like they're adults, regardless of sex or gender identity

But if they then did a men’s campaign you’d take offence to it.

Imagine being upset that people are being told to check for cancer

But the baby talk is unsurprising when you take a look at the patrons and events, Cop a feel has turned into a bit of a pet project for 90s/00s ladette era DJs / presenters who still think they're a bit "cheeky ooo err"

It used to be a decent charity. I liked the text reminders. But it's been turned into a joke that's on the one hand too cool for school to the point of missing the points whilst at the same time being overly prissy and wimpy

And half their events barely mention BREAST CANCER any more

No but they're not

That's the point

People aren't being told to check for breast cancer
Or told where breast tissue is found
Or what it is

It's been watered down and cutsied into nonsense that AVOIDS the whole point!

Coppafeel has saved countless lives and spread huge awareness.

Their aim is to promote the message of checking and self advocating to young people. This follows the founders early diagnosis, at 23. The language used is aimed at young people- who are at risk of either not having the knowledge to empower themselves and check their chests (yes, chests) or are sadly more likely to be fobbed off as being too young for breast cancer.

Like many things, as science evolves, more is known and sometimes the initially used language no longer works as well. Breast cancer can be found in the armpits and neck too. Stating check your breasts would not cover the full area required to check. Listing areas would not be a slogan but a sentence.

The founder, Kris, died 15 years after her diagnosis and in that time created huge awareness in the general and medical fields of how young people of any gender/race can have a cancer diagnosis. Not only that, she created communities of support, friendships and mutual understanding and wanted to ensure that people seek early treatment…so they can live.

I hope that regardless of your opinion on the language used, this thread serves as a reminder to check your cheats regularly, to become familiar with your normal and to seek help if you notice any changes. Oh and maybe even sign up to Coppafeel ‘s free monthly text reminder to ‘feel it on the first’ 😉

Like I said, they used to be a good charity & I used to support them and subscribed to their notifications

They've lost the plot and their language is not aimed at today's younger adults at all, it's patronising baby talk nonsense aimed at what the NOT young people involved in it NOW think sounds youthful, but it comes out like a cross between 00s The Girly Show, and an out of touch corporations attempt at pride month.

Sounds like the advert got your attention so by some definition it works!

Also you've now told all of us so its far more effective than if they weren't rage baiting you. Doesn't bother me I'm afraid, it's obvious what they mean

Thanks so much just set up a reminder and I love the 'self checkout' style advice have been meaning to get better at checking

You’re right! They are only using “chest” to be so called inclusive. I see it as pandering to gender ideology. Otherwise they would just stick to breast and make clear both sexes have breasts. (And identity has nowt to do with it).

Cutsied it is.

This. It’s also aimed at a younger audience (people who wouldn’t be as tuned in to health / checks) and younger audiences today respond better to different language.

It's not youth language, it's how the likes of Fern Cotton and Geovanna Fletcher types think that youths chat. Bants innit. Oo boobies.

Young adults can be spoken to like adults about serious topics. They're not toddlers.

Why did the colour being pink matter?

They get it in their breast tissue, just like women do.

There’s some unhappiness about the “pinkification” of breast cancer. It’s not going away any time soon, though.