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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Cop a Feel - new advert

139 replies

50sandFabulous · 05/06/2026 10:37

"Hey guys and gals, and non binary pals..... remember to check your chest"

If you can't manage to say the word BREAST, when you are urging women to check their breasts, then quite frankly, you can Fuck Off.

New radio advert - GAH.

OP posts:
Paganpentacle · 05/06/2026 11:21

Gladystheimpaler · 05/06/2026 11:06

Why can't they say breasts chests and pecs? That would cover everyone. I agree men don't like the idea of having breasts, so using positive language like pecs might help encourage them and direct them to the right kind of area

Because its BREAST cancer.....affecting breast tissue

SweetnsourNZ · 05/06/2026 11:26

BauhausOfEliott · 05/06/2026 11:06

Men also get breast cancer. 'Chest' covers the bodies of everyone who gets breast cancer, men and women. It's not excluding anyone who is at risk.

I had to have treatment for a breast condition fairly recently and when I was having my mammogram (the first one I'd ever had) I mentioned to the radiographer that it seemed to me like it would be difficult to do them on very flat-chested women and she said 'Oh, we have loads of ways of doing them - I scan men on a daily basis too so we're used to adapting the process'. So it's not a bad idea at all to encourage men to check themselves too and remind them that it's not just women who need to keep an eye on this stuff.

If you don't believe that being non-binary is a real thing, of course that's up to you and it's a valid opinion to hold. But surely, even if you don't think it's real, you would still want people who do identify that way to check themselves for signs of cancer? And to be covered by public health campaigns? You don't have to accept someone's identity/label/whatever but surely you'd rather they didn't die of cancer.

I suppose women who have had mastetomies due to cancer would have regular follow up scans too.

gindrop · 05/06/2026 11:27

Lifetime risk of breast cancer for a man is less than 0.1%. This campaign isn't aimed at men, and doesn't need to include them. There wouldn't be a campaign at all if women had such a low risk too.

W0tnow · 05/06/2026 11:29

itsmycheese · 05/06/2026 10:59

Men can get breast cancer too. In their chests.

They call it breast cancer. Not chest cancer. Even in men.

W0tnow · 05/06/2026 11:30

SweetnsourNZ · 05/06/2026 11:26

I suppose women who have had mastetomies due to cancer would have regular follow up scans too.

Ooh yes. Good point. Mum had breast cancer in the side of her mastectomy. Like 25 years later.

PiIIock · 05/06/2026 11:34

50sandFabulous · 05/06/2026 11:09

1 in 7 women get breast cancer

1 in 1000 men get breast/chest cancer

So WHY would we omit the word breast from the Advert that is promoting that you get checked?

Make it make sense!

1 in 1000 is higher than expected

VaultandSinagain · 05/06/2026 11:34

SweetnsourNZ · 05/06/2026 11:26

I suppose women who have had mastetomies due to cancer would have regular follow up scans too.

They definitely don’t. I have had two mastectomies due to cancer and there’s no follow-up at all, let alone scans.

LibP · 05/06/2026 11:43

I have had a double mastectomy. I check my chest.
Before I had my surgery I used to check my wider chest area, not just my actual breasts.
As a result I found the lump that would have otherwise been missed.
The wording "chest" is fine as far as I'm concerned.

Edited to add.... and no, you don't get follow up scans following a mastectomy. You are just advised to check your CHEST for changes.

Littlecaf · 05/06/2026 11:51

Just check you boobs. Chest. Pecks. Whatever. It’s just a tag line. I’ve had breast cancer. It’s shit. Stop getting triggered by a campaign to help EVERYONE. YABU.

Sadcafe · 05/06/2026 11:59

Maybe we need to start saying check the area surrounding your nipples, I fully agree that this obsession with having to non feminise things because it may offend people needs to stop, though I’d also agree that encouraging everyone to check for potential signs of breast cancer is far more important than worrying about what they are called

BlueMum16 · 05/06/2026 12:02

50sandFabulous · 05/06/2026 11:13

But when you say chests, that doesn't reach out to me - a woman with breasts.

So as long as we catch a few men in this campaign, that's more important than appealing to millions of women, who are far more likely to develop cancer in this area?

Thank goodness - the men will be okay, and if we don't reach out to women, Bah, who cares eh? 🙄

I know my breasts are on my chest so this works for me.

I understand you need to be specially told it's the bits that wobble in your bra rather than the front of your body above your stomach.

Boreded · 05/06/2026 12:03

It’s alliteration duh!

and men don’t refer to theirs as breasts do they?

Christ on a bike

TY78910 · 05/06/2026 12:03

From CoppaFeel:
“Many of the signs of breast cancer are changes you would only notice by seeing how your chest looks. . We recommend coppin’ a feel AND taking a look during your checks.
The area that can be affected by breast cancer reaches all the way up to your collarbones and underneath your armpits. Check this whole area each time. This is the same for all genders.”

https://coppafeel.org/breast-cancer-info-and-advice/how-do-i-check/#:~:text=Many%20of%20the%20signs%20of,this%20whole%20area%20each%20time.

How do I check

Learn the basics of how to check your breasts, pecs or chest for signs of breast cancer, whatever your age or gender.

https://coppafeel.org/breast-cancer-info-and-advice/how-do-i-check/#:~:text=Many%20of%20the%20signs%20of,this%20whole%20area%20each%20time.

DeftGoldHedgehog · 05/06/2026 12:04

Does it really say "Cop a feel?" That would be the objectionable part for me!

Sounds like a licence to er, check someone else's breasts without their permission.

VaultandSinagain · 05/06/2026 12:06

Sadcafe · 05/06/2026 11:59

Maybe we need to start saying check the area surrounding your nipples, I fully agree that this obsession with having to non feminise things because it may offend people needs to stop, though I’d also agree that encouraging everyone to check for potential signs of breast cancer is far more important than worrying about what they are called

No, that’s far too vague. Breast tissue goes right up close to your collar bone and into your armpits. I’ve had breast cancer three times and each time it was invisible on mammogram, even though the tumours were large. It often can’t be felt- again, even if the tumours are large. But do what you can and flag anything that is unusual, and try to insist they take it seriously. I had two breast consultants say there was nothing wrong with me on two of my diagnoses.

VaultandSinagain · 05/06/2026 12:08

DeftGoldHedgehog · 05/06/2026 12:04

Does it really say "Cop a feel?" That would be the objectionable part for me!

Sounds like a licence to er, check someone else's breasts without their permission.

Edited

It’s CoppaFeel, set up by a very young woman. She died of breast cancer in the last couple of years.

MagpiePi · 05/06/2026 12:11
Pirates Danny GIF by Parco La Quiete

I checked my chest and it’s full of gold dubloons…

Yo ho ho me hearties!!

DreamyScroller · 05/06/2026 12:11

If someone identifies as "non binary".... that is, they dont feel they fit the stereotypical masculine/feminine associated with their sex, (what used to be called androgynous), they are still biologically either male or female.

5128gap · 05/06/2026 12:20

ChocHotolate · 05/06/2026 10:47

Usually I agree on these sorts of subjects where the word women is erased. But on this one I am not fussed.
I think it’s because:
This is a charity, not NHS
Men can (rarely) get breast cancer so checking is probably a good thing to do

Then it would be better to say check your breasts. Breast has a long history as a unisex word (breast plate) so just pointing out men also have breast tissue would do. Using a word for something else (chest isnt the same as breast tissue) is confusing.

Sadcafe · 05/06/2026 12:22

VaultandSinagain · 05/06/2026 12:06

No, that’s far too vague. Breast tissue goes right up close to your collar bone and into your armpits. I’ve had breast cancer three times and each time it was invisible on mammogram, even though the tumours were large. It often can’t be felt- again, even if the tumours are large. But do what you can and flag anything that is unusual, and try to insist they take it seriously. I had two breast consultants say there was nothing wrong with me on two of my diagnoses.

Edited

Absolutely, but everyone should be encouraged to check.

TheThirteenthFairy · 05/06/2026 12:54

When the ghastly Cop A Feel came into being I wrote to them and told them 'copping a feel' is done to women and girls by men and boys and it is groping them against their will. An example would be when you think they wanted a hug, but no, they copped a feel. A woman cannot Cop A Feel of her own breasts. I am only glad they didn't call their campaign Touch Them Up.

VickyEadie · 05/06/2026 12:58

itsmycheese · 05/06/2026 10:59

Men can get breast cancer too. In their chests.

It's in their breast tissue. A good friend eventually died from it. He had no issue with calling it breast cancer.

OtterlyAstounding · 05/06/2026 13:02

DeftGoldHedgehog · 05/06/2026 12:04

Does it really say "Cop a feel?" That would be the objectionable part for me!

Sounds like a licence to er, check someone else's breasts without their permission.

Edited

I don't know why charities choose such sleazy taglines. It minimises the issue, and makes a mockery out of it.

I don't want someone to 'cop a feel', and that phrase has negative associations for me as a thing that sleazy, misogynistic men say, so it's massively off-putting.

WheretheFishesareFrightening · 05/06/2026 13:03

BauhausOfEliott · 05/06/2026 11:06

Men also get breast cancer. 'Chest' covers the bodies of everyone who gets breast cancer, men and women. It's not excluding anyone who is at risk.

I had to have treatment for a breast condition fairly recently and when I was having my mammogram (the first one I'd ever had) I mentioned to the radiographer that it seemed to me like it would be difficult to do them on very flat-chested women and she said 'Oh, we have loads of ways of doing them - I scan men on a daily basis too so we're used to adapting the process'. So it's not a bad idea at all to encourage men to check themselves too and remind them that it's not just women who need to keep an eye on this stuff.

If you don't believe that being non-binary is a real thing, of course that's up to you and it's a valid opinion to hold. But surely, even if you don't think it's real, you would still want people who do identify that way to check themselves for signs of cancer? And to be covered by public health campaigns? You don't have to accept someone's identity/label/whatever but surely you'd rather they didn't die of cancer.

Why do you call it breast cancer? Wouldn’t chest cancer be more accurate by that logic. And why did you say you had a breast issue - you had a chest issue.

Further question, how should I or anyone else differentiate between chest pain and breast pain (very different indicators!) or a chest infection and an infection in my breast? The questions apply to anyone who have chest/breasts/pecs (to quote a PP who is actually suggesting inclusive wording).

TheThirteenthFairy · 05/06/2026 13:06

When the ghastly Cop A Feel campaign appeared I wrote to them, an actual letter telling them that a woman cannot cop a feel of her own breasts. This is something done to her against her will by blokes, who think it's a splendid idea. I got no reply but I suppose we should all be glad that it didn't occur to them to call their campaign Touch Them Up.