Cop a Feel - new advert

[50sandFabulous]

"Hey guys and gals, and non binary pals..... remember to check your chest"

If you can't manage to say the word BREAST, when you are urging women to check their breasts, then quite frankly, you can Fuck Off.

New radio advert - GAH.

It's really awful. I'm surprised that charities don't have a 'spread your legs' campaign for cervical smears. I wonder what they'd come up with for prostate checks (although I have to think they'd be less offensive to men).

The chest is a completely different part of the anatomy. If you were 'checking your chest' you would be ensuring that your breathing is okay, no wheezing, no coughing up sputum, no difficulties getting a breath, including on exertion and no continuous cough.

If you were checking the area on the outside of the chest that would be checking for rashes, inflammation, no sucking in of the area around the ribs, no deformities, no dodgy moles on the skin.

The breasts are a totally different thing, different tissue, different functions, different anatomy.

We're back to the 'front hole' language aren't we? I thought all this had been sorted out.

Wtf do they call the ovaries? Internalised golf balls? Spherical blobules? Egg boxes?

The Pouch of Douglas is a bloody handbag no doubt 🙄

I agree, I really dislike that language too, it's like a Carry On film. A woman would never say "cop a feel." It's gross!
I don't think any man would check his breast tissue as a result of a radio ad, even if it was clearly explained.

Sure,

And they also both have chests: ribs, intercostal muscles, lungs etc...

Chest health is very important: see your GP if you have a persistent cough!

Breast checks are NOT chest checks! Different part of the body. Adjacent maybe, but VERY different

This. 'Chest' is ridiculous, it refers fo a large area with different anatomical structures. Breast is fine.

As an aside I hate the name 'cop a feel' I understand the woman who started it has sadly died so no disrespect but cop a feel sounds so inappropriate.

Isn’t it just the word lends itself to being paired with “check” not sure why you think it runs deeper than that, and why you care?

I was clearly told to check my chest after having breast cancer - because you can get breast cancer in your skin, your pectoral muscles, your sternum, your ribs, your lymph nodes, your chest wall etc. That is where mine was - the skin and chest wall. I found it.

The version of the advert I heard says "breasts, chest and pecs'. So covering all bases there.

I see they put 'guys' before 'gals', which is surely wrong way round, given the stats.

That’s really interesting, I had no idea. For me, saying check your chest is much clearer in that respect then. In my head, checking your breast would be just the protruding bit. Mine don’t reach to my armpits!

Very much in the minority by the sounds of it, but I do say chest interchangeably with breast. I’m not sure I’ve ever called mine breasts. Boobs yes, chest yes (when in more polite company!).

Yes, breast tissue goes higher and wider than most people realise

But when they won't say BREAST tissue, they are not adequately communicating that.

I’ve never heard the saying gals and guys, it’s always guys and gals surely? A bit like salt and pepper or left and right.

Men get breast cancer in their breast tissue you lemon !!!

I don’t mind the guys, gals, non binary pals part I DO mind they don’t say breast. It’s the breast we need to check, not the chest.

Because you're checking for signs of BREAST cancer
Because things should be clear for people who have learning disabilities or who don't have English as their first language
Because it's another step in erasure of naming any female body parts like it's some kind of taboo
Are men told to check their "groin" for testicular cancer? No they are told to check their testicles

I think the name is intentionally provocative to draw attention - my understanding is they focus on early detection of breast cancer. I know a woman who supported it because her cancer had metastasised by the time it was detected, she very sadly died at the age of 38. I don't mind the name if it works to get people talking.

Your breast tissue will reach into your armpits, though. It extends much further than you think. I was only a 32A and got occult breast cancer - not detectable on scans.

The name is fine. It’s meant to be a bit controversial. I admit I did a bit of a double take when I first was aware of it, though.

And the campaign, which is famous, as is its creator - there was a BBC documentary about her - is aimed at young people. She was only 23 when she had metastatic breast cancer.

Men can get breast cancer too.

Yes but men without breasts are less likely to see it and see it applies to them. Chest includes everyone - and anyone can get breast cancer.

Explaining that BREAST tissue can be present on men, on women who have had mastectomies, and that BREAST tissue can be present right up to the neck, and throughout the underarms, targets everyone it needs to.

You can't tell people who don't think they have BREAST tissue, that they in fact do have BREAST tissue, without saying BREAST tissue FFS

Tell that to copafeel then

Male breast cancer is BREAST cancer.

If you were checking the area on the outside of the chest that would be checking for rashes, inflammation, no sucking in of the area around the ribs, no deformities, no dodgy moles on the skin.

All of those can be signs of breast cancer. though. A small lump on the skin as opposed to a mole.

To be fair men can get breast cancer too, but wouldn't class themselves as having breasts, even though they do. It's just awareness raising from a charity.
Breast tissues is much more of your neck, chest and underarms than just your boobs too!

Yeah whole body checks are important too. Any changes are worth noting etc etc....

Your chest wall goes right to your spine on your mid back though, it's not a clear message about the best way or main places to check for BREAST tissue changes though