Your post needs editing because you asked people to choose the wrong IABU/IANBU.
You're obviously right. I have spoken to many people who vote Reform and I understand what's happening. It's always baffling to me when these people, who are capable of logical reasoning, tell me they're voting against their interests.
We're still emotional beings. And it's so easy to condition and trick the human mind.
Reform focus heavily on trigger points. So, racism, the country changing how it looks and feels due to immigration, the divide being caused between men and women due to social media, so targeting men who are (rightly so) sick of being attacked. But who is really behind it?
You're being convinced you have an enemy but it's a distraction.
What Reform don't do is explain how they will reform education, social care, give everyone access to top paying jobs (look into why you will never be promoted to the senior management of a large company after entering it at entry level, without connections). The list goes on.
Ask a Reform candidate how they intend to ensure children leave school with actual life skills and skills relevant to the job market. Have they got a revised curriculum they're working on? How do they plan to keep the best teachers in schools?
Ask them why dismantling the infrastructure that protects us from takeover by dictators and religious fanatics is a good idea.
And ask what the plan is to either cope without immigrants / minorities (so underpaying the white people left, presumably?) or how they plan to properly integrate everyone - is there a plan?
Ask their voters specifics about why it benefits them to have no safety net in a country where large business owners are systematically reducing jobs and benefits.
They need to look past their emotions.
Women in particular need to talk to older women who remember the 90s and any other decade before that. You think some religions treat women poorly? Ahahha educate yourself about how we treated women in this country not that long ago!
The only difference between 'us and them' is that we allow ourselves to become more enlightened over time and we act on change when we need it. That's something to be hugely proud of. Staying stagnant is death and some cultures do that more than others, this is true. But Reform is part of that stagnant mindset and we need to eliminate it just as much as some ideas in other cultures that they complain about - ironic.