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AIBU?

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No, Dubai.. we’re not jealous. We’re just exhausted by the algorithm shoving endless, braggy content down our feeds during what might be the start of a world war, one that already involves British people on the ground.

549 replies

surelycantjustbeme · 06/03/2026 06:51

I’m venting here, as a former expat sick of being pushed content from influencers who know nothing about the realities of living there under terms that don’t involve government cash to push a blindfolded, tone deaf narrative.

Dubai is the ultimate symbol of moral compromise, a glossy façade masking hypocrisy. Nowhere else do you see people who once mocked or feared Muslims flocking to Muslim lands to live comfortably off their wealth.

Certain professions thrive in their own sheltered bubbles, teachers, for example, rarely look beyond their privileged expat circles.

Parents who gush about loving their children casually employ underpaid nannies, often Filipina women who’ve left their own children behind. The usual defence? “She earns more here than back home.” Conveniently ignoring the exploitative system that brought her there. Hypocrisy in full view.

In a supposedly Muslim state, the same rules of faith vanish when profit or expat comfort is at stake. Alcohol flows freely, prostitution thrives, gambling exists, pork is sold, and dogs fill parks, all justified under the umbrella of “keeping expats happy.”

Many defend the government’s heavy control as if to prove their choice to stay is right. They need that illusion. Meanwhile, the state ensures expats feel “safe” because their satisfaction is profitable.

What influencers call “hate” toward Dubai isn’t jealousy. It’s frustration, frustration at how proudly expats flaunt a lifestyle while belittling their home countries, still benefiting from UK systems without paying a penny of tax. It’s tone-deafness wrapped in sunshine and skyline filters.

I know because I lived there. I arrived with good intentions to work hard, save, go home. But within a few years, I was buried in credit card debt, battling an eating disorder, and clinging to delusions just to survive mentally.

It’s easy to adopt the spin/ the narrative of safety, success, and superiority, because the system is designed to make you believe it.

People are tired of the influencer nonsense: clickbait, fake engagement, pretentious “Dubai life” hype. Every smug clip of a sunset or a skyline feels like rubbing salt in collective anxiety, especially while the UK faces uncertainty, fear, and political messes. The contrast feels cruel.

Dubai isn’t a real place, it’s a business model. A well-oiled corporation with immaculate branding and impeccable control over perception. It’s proof that humans will do almost anything for money.

They’ll mute moral conflict, ignore exploitation, and call it “success.”

Expats boast about how “safe” Dubai is compared to the UK, but that’s a narrow kind of safety, street-level safety, not emotional, financial, or existential safety. Is your job secure? Is your mental health stable? Are your rights protected? Safety for whom, the western professionals or the migrant workers living without basic freedoms?

In my view most expats won’t return home. Some can’t afford to. Debt, or the fear of losing status keep them trapped. Others left with problems they can’t face back in the UK. Many still defend Dubai fervently because admitting the truth would unravel years of self-justification.

It’s not far from a cult, everyone repeating the same comforting lines while ignoring what’s right in front of them.

I spent just over three years there. My profession wasn’t part of a protected bubble, so I met people from all walks of life. That distance gave me perspective. I changed, and yes, I too once repeated the same scripted defence to friends back home. It was easier to mask my unhappiness than face it.

Rant over.

OP posts:
Thread gallery
5
EasternStandard · 06/03/2026 13:21

Wiresring · 06/03/2026 13:12

It's not the alerts that cost money it's the whole system of government that makes them possible. The one so many of these people were glad to get away from and avoid contributing to.

Are you applying this to everyone who has moved away or just people in Dubai?

Bumply · 06/03/2026 13:22

https://www.telegraph.co.uk/news/2026/03/04/dubai-influencers-jail-iran-war-posts-uae-social-media/

I have no desire to visit Dubai for reasons already discussed.

I have seen some of the posts from influencers, but that’s because I’m on a holiday forum where people are discussing issues relating to no flights via Qatar and Dubai.

i did see a couple of articles like the one I’ve posted where influencers are pushing the supposed safety of living in Dubai because it wouldn’t be sensible to say anything else.

ahemrepeat · 06/03/2026 13:22

I wasn't asked to contribute, but I am impressed that latest video shows that the British Ambassador has managed to purchase an iron and razor. Maybe we should have started a gofundme campaign as the UK taxpayer probably did pick up the bill for that.

surelycantjustbeme · 06/03/2026 13:22

nomas · 06/03/2026 13:16

I never belittled the UK, which is exactly what these influencers are doing.

So people can’t criticise the UK now?

Bizarre.

At a time when anxiety across the country is at its peak, and with a government that’s clearly struggling, on top of everything happening in the UAE, where hundreds of thousands of Brits live, and potentially may need assistance from the UK government, I don’t think it’s the right moment to be posting about how tough we all have it here, compared to the UAE, no.

We don’t need it constantly shoved in our faces about how awful life supposedly is here or how unsafe it’s become to walk the streets.

OP posts:
FloofBunny · 06/03/2026 13:23

I watched the Netflix reality series Dubai Bling last year. Highly recommend for a mixture of awe and horror. Don't watch if you think it might make you explode.

One of the subjects is a young British woman married to an Indian man. Far from being subjugated, she dominates him with ease 😄 and, although she comes from a rich family, when she screams at him she goes full Cockney fishwife, suddenly dropping all her hs and ts. 😄😄😄 There's a scene at their house during a dinner party where it transpires that a guest eats fish but not meat, and the British woman is all "I'll get [Servant] to catch one off the deck for you right now." !!!

- YouTube

Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.

https://www.youtube.com/watch?v=3VKESwIpzqk

justheretoread111 · 06/03/2026 13:24

mrbluebirdonmyshoulder · 06/03/2026 07:20

I'm also stunned at the amount of repressed hatred there is towards Dubai influlencers.

OP - I have to ask - did you compose that original post yourself?

Reads very much like Chat GPT.

MyLuckyHelper · 06/03/2026 13:26

surelycantjustbeme · 06/03/2026 13:22

At a time when anxiety across the country is at its peak, and with a government that’s clearly struggling, on top of everything happening in the UAE, where hundreds of thousands of Brits live, and potentially may need assistance from the UK government, I don’t think it’s the right moment to be posting about how tough we all have it here, compared to the UAE, no.

We don’t need it constantly shoved in our faces about how awful life supposedly is here or how unsafe it’s become to walk the streets.

That's the Reform party's entire raison d’être and I don't seem to be able to get away from their opinions as it's all over the MSM, unlike influencers in a country thousands of miles away where I can just choose not to look at their posts.

Iloveluna · 06/03/2026 13:26

I have an ex colleague move over there and now she posts endlessly backing Iran. It’s baffling.

Wiresring · 06/03/2026 13:27

iamnotalemon · 06/03/2026 13:16

I think I’ve received three emails with very little helpful information. Just telling me to check a website.

But if it makes people less bitter, I can send the UK government a couple of quid.

You think all the infrastructure behind a functioning government, defence and intelligence service cost a couple of quid? But yes you've just proved the point of the ridiculous was people are happy to dismiss the input of government, to justify not paying for it, whilst also expecting to benefit from it.

You've registered because you think there's a possibility you might need real help. If it's all about a couple of useless emails, don't bother.

Even if it were a couple of quid, you don't get to pick and choose which bits of the system you pay for. It's a combined effort that supports the whole, meaning it's there when people (even those who have moved abroad) need it.

MyLuckyHelper · 06/03/2026 13:27

Wiresring · 06/03/2026 13:27

You think all the infrastructure behind a functioning government, defence and intelligence service cost a couple of quid? But yes you've just proved the point of the ridiculous was people are happy to dismiss the input of government, to justify not paying for it, whilst also expecting to benefit from it.

You've registered because you think there's a possibility you might need real help. If it's all about a couple of useless emails, don't bother.

Even if it were a couple of quid, you don't get to pick and choose which bits of the system you pay for. It's a combined effort that supports the whole, meaning it's there when people (even those who have moved abroad) need it.

Are you anti anyone moving from the UK, or just those that go to Dubai?

Jane143 · 06/03/2026 13:28

It’s an artificial place, no natural habitat or true native wildlife. Sounds like hell to me

surelycantjustbeme · 06/03/2026 13:30

justheretoread111 · 06/03/2026 13:24

Reads very much like Chat GPT.

I write for a living, and this is a topic I’m genuinely passionate about. Nice try, but I highly doubt ChatGPT could’ve come up with that entire narrative. Are you seriously reading what I wrote and assuming it’s fabricated? Everything I’ve shared comes entirely from my own experience, observation, and knowledge, and my frustration with influencers is very real.

OP posts:
Wiresring · 06/03/2026 13:31

MyLuckyHelper · 06/03/2026 13:27

Are you anti anyone moving from the UK, or just those that go to Dubai?

If I'm anti anyone, it's people who leave, telling everyone how awful the UK is, how much better life will be in a place that runs on slavery, and BTW we won't have to pay any of that nasty tax, but still expect to be able to register for assistance from the UK when they want it.

Dubai is different.

Skybunnee · 06/03/2026 13:32

Stop complaining and change your social media feeds. People move abroad all the time. So many medics in Australia??

The whiners on here could go abroad for lower taxes or higher wages - stop moaning.

Plus since Blair allowed high immigration we’ve all used cheap labour from abroad to do the jobs we do nt want to… nurses, doctors, even teachers and lecturers in wealthier parts of this country. We pretend we are fair and non racist but that’s not my experience and as for misogyny - it’s rife here as everywhere.

iamnotalemon · 06/03/2026 13:32

Wiresring · 06/03/2026 13:27

You think all the infrastructure behind a functioning government, defence and intelligence service cost a couple of quid? But yes you've just proved the point of the ridiculous was people are happy to dismiss the input of government, to justify not paying for it, whilst also expecting to benefit from it.

You've registered because you think there's a possibility you might need real help. If it's all about a couple of useless emails, don't bother.

Even if it were a couple of quid, you don't get to pick and choose which bits of the system you pay for. It's a combined effort that supports the whole, meaning it's there when people (even those who have moved abroad) need it.

It sounds like you are getting your knickers in a bit of a twist and you’ve used ‘functioning government’ without even a hint of irony.

I am sorry my tax status upsets you so much.

DogPawsMudFur · 06/03/2026 13:33

The Rest is Entertainment did an indepth segment on Dubai influencers this week which I found very informative, I had no idea there were 50,000 influencers in Dubai equating to one in every 80 people. Interesting business model. In a what a weird and dystopian world we live in sort of way. Feels a bit like a house of cards. Good luck to everyone stuck out there right now, no one would wish that on anyone.

NotThisAgain1987 · 06/03/2026 13:35

surelycantjustbeme · 06/03/2026 06:51

I’m venting here, as a former expat sick of being pushed content from influencers who know nothing about the realities of living there under terms that don’t involve government cash to push a blindfolded, tone deaf narrative.

Dubai is the ultimate symbol of moral compromise, a glossy façade masking hypocrisy. Nowhere else do you see people who once mocked or feared Muslims flocking to Muslim lands to live comfortably off their wealth.

Certain professions thrive in their own sheltered bubbles, teachers, for example, rarely look beyond their privileged expat circles.

Parents who gush about loving their children casually employ underpaid nannies, often Filipina women who’ve left their own children behind. The usual defence? “She earns more here than back home.” Conveniently ignoring the exploitative system that brought her there. Hypocrisy in full view.

In a supposedly Muslim state, the same rules of faith vanish when profit or expat comfort is at stake. Alcohol flows freely, prostitution thrives, gambling exists, pork is sold, and dogs fill parks, all justified under the umbrella of “keeping expats happy.”

Many defend the government’s heavy control as if to prove their choice to stay is right. They need that illusion. Meanwhile, the state ensures expats feel “safe” because their satisfaction is profitable.

What influencers call “hate” toward Dubai isn’t jealousy. It’s frustration, frustration at how proudly expats flaunt a lifestyle while belittling their home countries, still benefiting from UK systems without paying a penny of tax. It’s tone-deafness wrapped in sunshine and skyline filters.

I know because I lived there. I arrived with good intentions to work hard, save, go home. But within a few years, I was buried in credit card debt, battling an eating disorder, and clinging to delusions just to survive mentally.

It’s easy to adopt the spin/ the narrative of safety, success, and superiority, because the system is designed to make you believe it.

People are tired of the influencer nonsense: clickbait, fake engagement, pretentious “Dubai life” hype. Every smug clip of a sunset or a skyline feels like rubbing salt in collective anxiety, especially while the UK faces uncertainty, fear, and political messes. The contrast feels cruel.

Dubai isn’t a real place, it’s a business model. A well-oiled corporation with immaculate branding and impeccable control over perception. It’s proof that humans will do almost anything for money.

They’ll mute moral conflict, ignore exploitation, and call it “success.”

Expats boast about how “safe” Dubai is compared to the UK, but that’s a narrow kind of safety, street-level safety, not emotional, financial, or existential safety. Is your job secure? Is your mental health stable? Are your rights protected? Safety for whom, the western professionals or the migrant workers living without basic freedoms?

In my view most expats won’t return home. Some can’t afford to. Debt, or the fear of losing status keep them trapped. Others left with problems they can’t face back in the UK. Many still defend Dubai fervently because admitting the truth would unravel years of self-justification.

It’s not far from a cult, everyone repeating the same comforting lines while ignoring what’s right in front of them.

I spent just over three years there. My profession wasn’t part of a protected bubble, so I met people from all walks of life. That distance gave me perspective. I changed, and yes, I too once repeated the same scripted defence to friends back home. It was easier to mask my unhappiness than face it.

Rant over.

You, and they, weren't/aren't expats the word is immigrant. People use expat to separate themselves from the people everyone has spent years demonising.

I'm sorry you've suffered but very little of what you've said is unique to Dubai, it's the same in Thailand, Vietnam, South Africa it's just white supremacy and capitalism in insidious action. Neither are unique to Dubai. Dubai just has better advertising execs

Wiresring · 06/03/2026 13:36

iamnotalemon · 06/03/2026 13:32

It sounds like you are getting your knickers in a bit of a twist and you’ve used ‘functioning government’ without even a hint of irony.

I am sorry my tax status upsets you so much.

There you go. IF the governemt doesn't function why would you even bother registering for support from it?

Twooclockrock · 06/03/2026 13:36

My algorythm mostly shows me pointe shoes videos and lesbians showcasing how much better it is to be a lesbian than married to a man 😂and videos of people singing badly and comedy skits.. litetally have never seen a dubai influencer post in my feed.
I am not a lesbian, or a ballet dancer or a comedian.. I just enjoy those posts 😅

MyLuckyHelper · 06/03/2026 13:37

Wiresring · 06/03/2026 13:31

If I'm anti anyone, it's people who leave, telling everyone how awful the UK is, how much better life will be in a place that runs on slavery, and BTW we won't have to pay any of that nasty tax, but still expect to be able to register for assistance from the UK when they want it.

Dubai is different.

Firstly, we don't know who has asked for assistance, do we? Do you have any examples of someone who has? The government has asked people to register. Not doing so would likely cause more expense and logistical difficulty as the UK are still responsible for their wellbeing (whether you like it or not), so would have to use time/money locating them. Secondly, even if everyone that had registered was asking for help (they aren't)...assuming that they have all badmouthed the UK, or left to avoid tax, is bonkers.

And lastly, Dubai was built on slavery when you went there too. Why was it acceptable for you but not them? If you'd been financially savvy and not needed to rely on credit and/or not received your inheritance and were still there...would you have ignored the request of the government to register?

MyLuckyHelper · 06/03/2026 13:38

DogPawsMudFur · 06/03/2026 13:33

The Rest is Entertainment did an indepth segment on Dubai influencers this week which I found very informative, I had no idea there were 50,000 influencers in Dubai equating to one in every 80 people. Interesting business model. In a what a weird and dystopian world we live in sort of way. Feels a bit like a house of cards. Good luck to everyone stuck out there right now, no one would wish that on anyone.

No one except the OP 😂

ThePerfectWeekender · 06/03/2026 13:39

Yours is the first post I've seen anywhere. Would you feel the same if it'd worked out for you? The 'influencer visas' in Dubai with all their incentives (for influencer read advertisement) are well known and don't seem dissimilar to all the MLM bullshit, white Mercedes anyone?
You can choose not to look and how you react. Anyone with a double digit IQ understands the truth of the situation.

Wiresring · 06/03/2026 13:40

MyLuckyHelper · 06/03/2026 13:37

Firstly, we don't know who has asked for assistance, do we? Do you have any examples of someone who has? The government has asked people to register. Not doing so would likely cause more expense and logistical difficulty as the UK are still responsible for their wellbeing (whether you like it or not), so would have to use time/money locating them. Secondly, even if everyone that had registered was asking for help (they aren't)...assuming that they have all badmouthed the UK, or left to avoid tax, is bonkers.

And lastly, Dubai was built on slavery when you went there too. Why was it acceptable for you but not them? If you'd been financially savvy and not needed to rely on credit and/or not received your inheritance and were still there...would you have ignored the request of the government to register?

I don't know who you're replying to but I've never been to Dubai

CapriceDeDieux · 06/03/2026 13:41

@surelycantjustbeme - it's not just you. Thank you for a really clear and well written post. You have articulated exactly how I feel. You nailed it with "Dubai isn’t a real place, it’s a business model." I am baffled by how many people can't or won't see this or just don't care - it is an uber-capitalist venture in a moral vacuum. Embracing it makes people not only complicit but also exploited, feeding the machine for shiny trinkets.

iamnotalemon · 06/03/2026 13:41

Wiresring · 06/03/2026 13:36

There you go. IF the governemt doesn't function why would you even bother registering for support from it?

The link was to register my presence, not for assistance. If you haven’t even had to use the link, honestly, what do you know. Would you also be angry if I died here and my body was repatriated?