What the heck! Trans women get periods apparently

[charcoalandsugar]

https://eu.modibodi.com/blogs/womens/transwomen-period

AIBU that this is the most ridiculous thing for a company to claim.

"Can a transgender woman have a period? Absolutely. Many trans and gender-diverse people menstruate. Whether you’re a woman, a man, non-binary or agender, your body may menstruate too."

Yuck that is vomit inducing.

No trans 'women' or Trans identified men ie biological men have uteruses - not happened ever!

Some of these men who identify as women have a cosmetic opening they call their 'vagina' although it's not a real organ since fashioned from old scrota tissue or colon tissue and is rather 'problematic' due to what it was intended for originally. It's not a vagina and it's not a uterus.

@tommyhoundmum you have been misinformed go check and you will see that the person told you lies!

Yep and why the brand managers are not seeing that when their core growth market is young girls????

In any case we will be avoiding this company from now on

They're not stupid.

They're making a choice to go after this rather than their core base.

I was going for the stereotypical ways that women are portrayed to behave when they have a period.

They could also do:
The Sleepover Kit

• skimpy nighties
• face masks
• mani/pedi equipment
• feather pillows that explode at the slightest touch

The Break Up with your Boyfriend Kit

• comfy pyjamas
• fluffy socks
• tissues
• ice cream
• soppy romantic films
• gaggle of girlfriends to moan about how awful he was with

Its not a good financial decision.

Men with a fetish are a niche market.

Branding into a fetish market as a "male" underwere brand disrupts their core market

So it is a stupid long term choice 🤷‍♀️

I totally agree and there are already examples of companies who have lived to regret this.

But they've chosen the 'progressive' social credit points over common sense sound business decisions.

I work in a consultancy role which is an off shoot of marketing. I work with marketeers all the time.

There are many very smart people in marketing, but a very notable characteristic in the industry is the desire for the new and the shiny. This can actually hamper good marketing in a much broader sense than this example, but I won't get into that now.

In this case, the marketing team will have been excited by this direction, probably strongly championed by younger members of the team. They will have sold it in and it may be that some key people across the business like the so called 'progressive' angle. They'll also be excited about a new consumer base.

The impact on the core consumer base may be investigated, but probably in a very superficial way. The echo chambers of the team will mean they don't take this seriously, or don't actually probe for insight. Finance will ask questions, but they will easily be batted back.

So I see exactly how this happened. Other companies have shown us how it might end.

But are companies like this losing money? I have heard that Snag tights are really good and that is why people buy them. For sure the marketing puts a lot of people off, but i am sure that the CFO at Snag (and all the other companies who do this) pulls more clout than the marketing team if it starts to hit their bottom line?

Hard to know. There are examples of companies going under after taking a turn towards gender ideology - body shop, a surf brand that I can't remember the name of, bud lite obviously. Nike has taken a big hit too.

But in most cases, it could be one of multiple factors, so hard to isolate the gender stuff as a sole cause. They'd need good market research to identify the reasons and they may not be inclined to commission it.

Snag tights are good if you’re tall and heavy.

I’ve stopped buying them. Their products are now leaning more and more towards fetish wear.

it is really difficult right now to tell why companies are going under. But if the CFOs think it's due to the direction their marketing is taking them, that would change sharp-ish.

If they were getting lots of correspondence saying "meh, not any more because of this" they might arrive at the conclusion more quickly (absent an uptick in orders)

I think people generally don't inform companies why they have stopped buying from them, unless there are full scale demonstrations or whatever.

When emails come in, it's hard to tell if they're indicative of the tip of the ice berg or just a few cranks. High ups in finance will never see that correspondence anyway, or not directly.

They'll need sustained commercial evidence (sales) and good feedback collection (market research and so on) to pin this on their gender policies

We've seen companies make changes based on this. Disney for example has backed away from a very 'progressive' / right on position when it became clear this was losing money for them. But it took a long time.

Thing is, period pants probably are useful for transwomen who've had surgery because it often leaves them with urinary incontinence. But they don't use that for marketing, I wonder why ?

Came on to say this!

Bit sexist and patronising to assume that no-one on Mumsnet has post-GCSE science qualifications

He might be able to impersonate a woman more successfully if he was a bit more feminine and submissive?

This is accurate. Young and enthusiastic team member meets slightly jaded marketing manager who used to be a journalist and is only doing this job to pay the mortgage while juggling a sick dog/child/parent.

Meeting has already been going for an hour as younger team members go off on numerous tangents - fine, let's try the 'transwomen get periods too angle.'

Just get me the fuck out of here what happened to my dreams?

It's classic let's throw something at the wall and see if it sticks marketing.

Plus it was almost certainly written by ChatGPT, which is agreeable but very innaccurate, and it will as a result not rank highly on google because AI is now being used by google to spot AI generated content. So total waste of time.

Very shabby work all round.

I can imagine that many ex-customers don't admit their real reasons for abandoning 'right on' brands for fear of being labelled as TERF bigots.

@Caplin most people aren't taking issue with how someone identifies, but rather the company stating people are having periods who aren't, and then comparing hormone fluctuations to uterine bleeding, as if they are one and the same. My periods made me throw up and pass out when I was younger, I had to be medicated in various ways, one to stop womb contractions, would bleed like a tap. It's difficult to see a company saying that a period is a different thing to what we know a period is. A company trying to redefine what that is is discrimination against the people (whatever they identify as) who are actually experiencing menstruation.

This.

Now there are children being used as guinea pigs for hormone blockers... bloody sad 😔

Everyone clicking on their website to see, and meanwhile the marketing team cheering how successful it’s been, look at all the traffic on our website.

Mind you, remember these male people don’t need uteruses at all. The can use strap ons, too.

https://x.com/againstgrmrs/status/1991861659548434749?s=46

The marketing staff salary/bonus contracts are as poorly designed as the branding concept 🙃

% of 5% v
% of 50%
should be a no brainer as to which market share is more important.

And page clicks mean nothing if they dont translate into actual sales