I think it's a huge shame that Labour believe that changing their rhetoric to appease people will actually appease people and stop Reform getting elected. I mean, I understand why they have to try it, politically speaking. But the reality is that you're never going to shift most people's entrenched views. Take the mumsnet audience, for example, and one or two frequent posters in particular.
"Labour aren't doing enough about immigration! It's time they listened to us - we're not racist!"
Labour: "Ok, here's something".
"It's not enough!"
Labour: "Ok, here's more. And we're also now going to talk more like Farage."
"Ha! We see you. We see through you."
Labour: "No, honestly. We really are completely genuine about this. Here's some policies that lots of people have been calling for, but the Tories never did."
"No, sorry. We don't believe you. You've made the country worse in 18 months than the previous government did in 14 years."
Because the problem is actually that Farage has been extremely effective at selling one lie: solve immigration and all your woes will be solved. It doesn't matter that Brexit was a failure at doing what it was marketed to do. It is him who has divided this country, assisted by the press. It is him who has empowered and legitimised openly racist views to be shared, frequently. That's not me saying that everyone who is concerned about immigration is racist, by the way. But he's almost entirely responsible for opening the door to, and amplifying, those who are.
You cannot out-Farage Farage. In trying to, all Labour is doing is selling its soul to the highest bidder in the vague hope that it'll stop him marching into Number 10. It won't. Because this was never really about immigration, but the dangerous ambitions of one man who wants power at any cost.
I know that Reform voters don't like others drawing a comparison with 1930s Germany. But the German people had absolutely no idea what they were voting in, either. They didn't vote for mass deportations, front doors knocked down and lofts raided. They didn't vote for extermination camps and the invasion of other countries. They voted for control of their borders, German jobs for German people, bread on the table, a heated roof over their heads. They were sold a lie. Yet we're not allowed to draw those comparisons, are we?
I really hope that Labour's tough, new immigration rhetoric is successful at keeping Farage out of Downing Street. But I suspect that instead it will further divide the nation and push many Labour voters further left, splitting the vote and enabling quite the opposite.