The trouble is, 'jokes' are his key tactic. He makes jokes to test the water and push boundaries on political manoeuvres. If they are received well, he pushes forward. If the faithful don't like it or it isn't deliverable, he can shrug it off with,
"Hell, it was just a JOKE, you humourless dem"*
*even though it appeared on one of the state's official communication channels and we're not supposed to make jokes on there.