Nothing would possess me to vote reform - for the first time in years I didn't spoil my paper & I voted LD to try & prevent the local Reform candidate - but your framing of those that do is nothing more than snobbery! What a disgusting & offensive assessment.
You're a fool if you think it's just The Great Unwashed, that you're clearly so much better than, that did this.
From what I can see round here it was all types who voted that way! Business owners, the young, the elderly, landowners, farmers & so on - that's what protest votes do in a time when people are suffering en masse.
Not everyone is terminally online to pick through what Reform is really about, a lot will only read the leaflet that comes through the door. Candidates won't be knocking on doors saying 'fuck women & their rights! The gays can sod off! Free at the point of service healthcare? That can do one!'
They'll say things like 'the roads are a mess, the councils are spanking money up the wall, women's spaces need to be protected, squat-like multi-occupancy housing needs controlling' and those things are all true to most people.
Were they to ever get into actual power & try to rescind equal marriage, abortion rights etc there would be absolute & complete uproar in this country - make no mistake.