From what I can work out, the end result is the destabilisation of some societal values through the destabilisation of established science. I believe that a group of people wish their beliefs to be considered accepted and have developed philosophical theories, such as queer theory which links with gender identity theory, to do this.
And you are right in that it is patriarchal and misogynistic. The groups who are involved have used tactics to try to hide their misogyny. Some by claiming to be female people and therefore claiming oppression using the axis of sexism etc.
When I first read that campaign groups had strategy documents about how best to do this such as the Denton's report and the Trans Law Centre communication strategy document, it started to fall into place. These groups were actively attaching their aims onto the legitimate aims of other groups in a deliberate strategy. It had a chilling effect.
Language has been a very huge part of this strategy. The use of the words 'cis' is part of that.
So too is the public shaming that happens when language demands (and they are demands despite many people declaring they are not and declaring it is 'just respectful') are not complied with. These groups have opened up society to bullying by those who I can only think feel righteous in admonishing, demonising and berating others who don't comply with the language around these topics.
Pronoun use is very much a part of that. Just think of the pressure that people have to announce their pronouns and the shaming that goes on when people used the established language conventions for pronouns rather than complying with requests / demands.
In case you want to read these documents, here they are:
You can find the Dentons report through this link .
https://gendercriticalwoman.blog/wp-content/uploads/2020/07/iglyo_v3-1.pdf
This is the link for the Messaging Guide : Transgender Youth and the Freedom to Be Ourselves
From December 2021
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www.mumsnet.com/talk/womens_rights/4439659-Ryan-Grim-results-of-latest-trans-activism-poll-A-tweaked-playbook-for-the-US?reply=113763453
The Transgender Law Center’s work.
This link also shows a 'playbook' on how to leverage other social justice issues to manipulate people into supporting beliefs not upheld with any factual or scientific evidence at all. In fact, in this link above, the general population are called 'persuadables'. They are not hiding that this is pure emotional manipulation.
And finally, here is something similar from the UK Greens. Just in case people still doubt that there is an emotionally manipulative tactic being used across the world. This one gives people stock answers that they believe will work to either shame people into agreeing with them or that they feel will be 'convincing'.
https://lgbtiqa.greenparty.org.uk/2023/06/15/dogwhistle-guidance/
it is in archive sites if you want to track it down.
Caution: the link to the Greens includes some misinformation presented as 'facts'. Happy to have a discussion about this with anyone with questions.