When she was promoting It Ends with Us, I was extremely frustrated, but I don’t know if that frustration is fair to her or if she was acting on studio instructions.
I saw the trailer for the movie and something felt off about it. It looked like a rom-com. It was advertised as a rom-com. The title didn’t match and I just had this nagging feeling. I had also read one book by the author and it was incredibly, wonderfully dark. I knew what I was getting into with the book.
I looked up the movie and that is when I found out it was about domestic abuse. As a survivor, If I had gone into a movie expecting a rom-com and ended up with that instead, I would have been a mess. the marketing for that movie was offensive.
so if Blake lively drove the marketing for that movie, then she is awful. If she capitulated to a powerful studio and met her contractual obligations to toe the company line, then I understand being in a difficult position. I don’t really have enough information to divine the truth.
as for the dispute between Lively and Baldoni, he certainly comes across the better of the two. He marketed the film as a film about domestic violence. He presented himself as a serious artist addressing a serious subject. Was it all PR? Entirely possible.
neither of these people is doing themselves any favors by continuing this dispute. Both Lively and Baldoni will probably be considered toxic in Hollywood. Neither of them is talented enough or a big enough box office draw to be able to get through this.
The real question is how much damage is Ryan Reynolds going to take in the process. He isn’t invincible. If I were his advisor and would have told him to nip this thing in the bud with a quiet settlement months ago.