I recommend people listen to the latest TRIP Leading podcast, an interview with writer Michael Lewis (Moneyball, The Big Short, The Fifth Risk). He had an interesting take on why people support Trump.
This is an excerpt from the transcript:
ML “My take is that they don't actually think that he's going to solve their problems.
They've given up on their problems being solved, and what they want is their anger to be stoked. They want to feel that someone feels something like they feel. Very oddly, and this is why I think Trump is just like personally critical to this movement.
If that bullet had taken out Trump, I think they would not be someone who stepped in and replaced him and the movement would move on just the way it is.
AC: What has he got that nobody else has got?
A genuine anger, a genuine kind of psychopathic anger at the world that comes from a chip on his shoulder from the way he was raised by his dad, from being a second or third tier New York real estate guy who was looked down upon by the first tier ones, by the culture of New York in which he was raised, which sort of rewarded this sort of this.
AC: But you've also got to have talent. Surely, you've got to have talent to be able to weaponize that, mobilize that.
ML: The fact that he doesn't have talent sort of makes it easier for people to relate to him, I think. What you see as deficiencies, I think probably are great strengths with his audience. So he's sincere in some way.
Even when he's faking it, he's sincere. At some deep level, he feels all that awfulness and they like it. I think that they like that.”
https://podcasts.apple.com/gb/podcast/leading/id1665265193?i=1000675378702