November 2008
A leading supermarket has been forced to ditch a healthy eating campaign at the eleventh hour after discovering its staff could be individually prosecuted under EU regulations.
Sainsbury's planned to launch Halloween 'zombie brains' cauliflowers, 'witches fingers' carrots and 'ogres toenails' cucumbers using under-sized and misshapen vegetables that are currently banned from sale.
'We knew it was illegal but we were happy to take that risk as a company and say: "Bring it on, EU."
'But last week we discovered it wouldn't actually be us as a company that would be prosecuted. It would be individual store managers. And, obviously we could not ask our staff to risk a criminal record for the good of the company.'
The supermarket chain has now launched a 'Save Our British Fruit and Veg' campaign, in a bid to force the EU to relax its strict specifications on selling cheaper 'imperfect' fresh produce.
Strict EU regulations dictate the shape, size and appearance of 36 fruits and vegetables. For example, it is illegal for supermarkets to sell a cauliflower less than 11cm in diameter, carrots that are forked (with more than one root) or onions with less than two-thirds covered in skin.
The regulations have long caused outrage among farmers, retailers and environmentalists, including the Prince of Wales, whose own 'knobbly' organic carrots have been rejected for sale.
https://www.theguardian.com/business/2008/nov/02/sainsbury-supermarkets-eu-regulation-halloween