In general their campaigning machine is insane. Love them or hate them (and most people on here hate them), the campaigning with David Cameron and Boris Johnson was beyond impressive. It’s actually v interesting to read about how they won.
the issue is that Rishi is not DC or BJ - he’s not charismatic or inspiring, he’s a bit wet and slimy, and people don’t like how excessively wealthy and awkward he is.
Starmer is also essentially just a joint of gammon with nothing to him, but he benefits from just not being a Tory.
I am genuinely surprised at how many people are polling that they will vote for reform, and I wonder if these are protest poll votes which on the day will revert back as people panic about labour getting in.